oem Archives - REPLUG - Full-Service Mobile App Marketing Agency

15 Apr

OEM Advertising: The App Growth Channel You Can’t Ignore

By Luca Mastrorocco

TL;DR: OEM advertising lets you promote your app inside Android devices — through setup screens, smart folders, and OEM app stores — instead of relying only on Facebook or Google. It’s fraud-resistant, cheaper, and hits users earlier in their journey. …

27 Feb

How OEM Ads Can Drive Massive App Growth During Ramadan 2025

By Jovana Stanković

Ramadan is one of the most significant periods for mobile engagement across MENA and other predominantly Muslim regions. With shifts in daily routines, consumer behaviors also evolve—people spend more time online at night, engage in increased shopping for Eid, and …

17 May

Maximizing App Growth with OEM Apps and Ads

By Jovana Stanković

Traditional channels like Meta and Google are becoming more expensive and less effective. CPAs are rising. Competition is fierce. And retention? A constant struggle. That’s why top-performing UA teams are turning to a smarter lever—OEM apps and ads…

26 Jan

OEM Android Basics: What You Should Know in 2025

By Luca Mastrorocco

In 2025 and beyond, OEM Android is shaping up to be a game-changing channel for app marketers. While traditional platforms like Meta and Google are saturated and costly, Original Equipment Manufacturers (OEMs) offer direct, user-friendly, and cost-effective opportunities to reach …