TL;DR: OEM advertising lets you promote your app inside Android devices — through setup screens, smart folders, and OEM app stores — instead of relying only on Facebook or Google.
It’s fraud-resistant, cheaper, and hits users earlier in their journey. …
Ramadan is one of the most significant periods for mobile engagement across MENA and other predominantly Muslim regions. With shifts in daily routines, consumer behaviors also evolve—people spend more time online at night, engage in increased shopping for Eid, and …
Traditional channels like Meta and Google are becoming more expensive and less effective. CPAs are rising. Competition is fierce. And retention? A constant struggle.
That’s why top-performing UA teams are turning to a smarter lever—OEM apps and ads…
In 2025 and beyond, OEM Android is shaping up to be a game-changing channel for app marketers.
While traditional platforms like Meta and Google are saturated and costly, Original Equipment Manufacturers (OEMs) offer direct, user-friendly, and cost-effective opportunities to reach …