TikTok Archives - REPLUG - Full-Service Mobile App Marketing Agency

17 Jan

TikTok SMART+ Campaigns vs. ROAS Campaigns: A Performance Breakdown

By Denis Otrjachnin

TikTok continues to offer new solutions for app marketers. One of their latest features, SMART+, uses automated optimization to enhance campaign performance. Recently, we tested TikTok’s SMART+ campaign against a traditional ROAS-optimized campaign for a dating app with in-app purchases …

15 Mar

U.S. House Approves Bill Mandating ByteDance to Divest TikTok or Face Ban

By REPLUG Team

In a decisive vote on Wednesday, the U.S. House of Representatives passed a bill targeting TikTok’s Chinese parent company, ByteDance. The legislation, receiving overwhelming bipartisan support with a vote of 352-65, mandates ByteDance to divest its popular social media …

08 Dec

Latest TikTok Facts and Stats for 2024

By Jovana Stanković

Since its inception in 2016, TikTok has evolved into a global social media sensation. Its journey from a regional app to a worldwide phenomenon is as remarkable as it is swift. TikTok, born as Douyin, was created by ByteDance, a …

28 Aug

TikTok Ad Specs: Your Beginner-Friendly Guide for Marketing Your App

By Jovana Stanković

As businesses increasingly recognize TikTok’s potential, understanding the elements of its ad specs becomes a must. In this comprehensive guide, we delve deep into the tiniest details of video length, resolution, aspect ratio, file types, and file size requirements for …

08 Aug

Guide to TikTok Campaigns: Mobile Apps Edition

By Lorenzo Rossi

TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. With its engaging and interactive short-form videos, TikTok provides an opportunity for brands to reach a vast audience, particularly in the mobile app …