The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver on the expectations built before the event. Moreover, WWDC21 was as …
For the mobile app launch to be successful, you must consider combining ASO and Paid UA activities.
With about 6 million mobile applications available in the two major Stores, getting users’ attention when launching a new mobile app has become …
Paid user acquisition is a crucial part of any app growth strategy. So much, so that very few app developers manage to grow exponentially without investing in user acquisition. However, as much as it is important, for many, it can …
In a crowded and noisy digital advertising world, grabbing users’ attention in a few seconds is not easy. Mobile marketing campaigns are not only about optimizing CTAs and audience targeting but are also about choosing the right ad format for …
The iOS 14 update has been at the top of the mind of many marketers this Summer. At WWDC this year, Apple announced that app developers would need to get explicit user consent on how they collect data and what …