APP STORE OPTIMIZATION Archives - REPLUG - Full-Service Mobile App Marketing Agency

17 Apr

In-App Events (IAEs): What Works, What Doesn’t, and How to Make Them Count

By Nikoloz Khatiashvili

Over the past few years, In-App Events (IAEs) have become a standard tool in the ASO playbook. Introduced by Apple to help apps promote timely content, IAEs seem—on the surface—like a no-brainer: they promise extra visibility, a chance to re-engage …

18 Feb

Why Keyword Research is Still Important for ASO in 2025

By Oriane Ineza

App Store Optimization (ASO) has changed significantly, but keyword research remains the foundation of app discoverability. With millions of apps competing for attention, selecting and optimizing the right keywords is essential for visibility, rankings, and downloads. While AI-driven recommendations and …

16 Jan

REPLUG ASO Talk 2025 – Key Insights and Data

By Nikoloz Khatiashvili

Questions by Jovana Stanković (Head of Marketing, REPLUG): What are the latest trends in ASO that you’ve noticed recently? Have you come across any outdated strategies that marketers still rely on despite changes in the ASO market? Do clients have …

18 Oct

Boosting Conversions Through App Store Optimization: UI/UX Strategies That Work

By Guest Post

App Store Optimization (ASO) is no longer an option for app creators—it’s necessary. With millions of apps on both the App Store and Google Play, standing out is a challenge, and just having a great app isn’t enough. The user …

24 Sep

10 App Store Optimization Strategies for Dominating App Stores for Companies of All Sizes

By REPLUG Team

App Store Optimization (ASO) is not just an option—it’s a necessity. No matter the size of your business, ASO ensures your app gets discovered by the right audience. Whether a small startup or an established enterprise, optimizing your app store …

18 Jun

Scale 2024 Fast: App Guide Jackpot for Google Play Console

By REPLUG Team

Why are some apps successful in the Play Store while others fall behind? The difference is mastering one crucial tool for all Android apps: the Google Play Console. With over 3 billion active Android devices worldwide, Google Play Console …

24 May

What are the Best App Store Optimization (ASO) Tools?

By REPLUG Team

In the crowded world of mobile apps, grabbing attention is key to making it big. This is where App Store Optimization (ASO) comes into play. From optimizing keywords and metadata to improving visual assets such as screens and icons, ASO …

16 May

Google I/O 2024: What’s New in Google Play

By Jovana Stanković

On May 14, Google presented I/O 2024, the big tech giant’s most important annual conference. At the Shoreline Amphitheatre in Mountain View, various mobile innovations were presented, including several updates concerning Google Play. Therefore, this article will examine …

18 Apr

Strategic App Store Category Selection: Boost Your ASO with REPLUG

By Luca Mastrorocco

In the world of mobile apps, the strategic choice of App Store categories is a key factor in determining an app’s trajectory of success. This strategic choice significantly affects an app’s visibility, positioning it to attract the right audience and …

29 Dec

Tips on How to Write an App Store Description

By Luca Mastrorocco

Creating an effective App Store description is a process that involves understanding the nuances of mobile app marketing, App Store optimization, and the changes in user expectations. Table of Contents Understanding the App Store Environment Elements of an App Store …