With more than 5.44 million apps available for download, it is no wonder that the mobile market is growing fast. Among the many roles created by this growth, the
This article was originally published on Business of Apps.
With over 6 million mobile applications available in the two major Stores, getting users’ attention when
With the rise of the mobile market, new related marketing disciplines are born. One of these is certainly App Store Optimization (ASO), quite a niche branch within the app
Google has recently announced more changes to the Google Play Developer Policy guidelines, set to take effect “later this year.”
Google will implement policy changes for
The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver
Nowadays A/B testing has become a common activity in performance marketing. It’s hard not to find a marketer who doesn’t mention or use A/B testing in her day-to-day activities.
Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. It takes
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