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app growth

30 Jan

What Is an MMP and Why Do Apps Need It? Our 2023 Guide

  • By Jovana Stanković
what is an mmp
To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article
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27 Jan

TikTok App Profile Page: Our Test and Things You Should Avoid

  • By Ekin Gür Sönmez
tiktok app profile page
TikTok has just recently announced a new feature called App Profile Page, and of course, we were among the first to test it for our clients.
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13 Jan

Top 10 Mobile App Performance KPIs You Must Measure in 2023

  • By Jovana Stanković
  • 1 comment
mobile app KPIs
If you have developed a mobile app and it’s already live on Google Play and App store, and you’re promoting it actively—you should now focus on tracking the most
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11 Jan

7 Mobile Marketing Trends to Look Out for in 2023

  • By Jovana Stanković
  • 1 comment
2023 mobile marketing trends
In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them?
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06 Jan

Custom Product Pages: Your 2023 Tool to Improve Conversion Rate

  • By Luca Mastrorocco
custom product pages
It’s been just over a year since Apple released one of its latest marketing features to facilitate our job as mobile marketers—Custom Product Pages. Let’s see how they can
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29 Nov

Holiday Special: How to Prepare Your App Strategy for Christmas

  • By Luca Mastrorocco
  • 1 comment
holiday app strategy
With the holidays around the corner, and the end of 2022 approaching, app marketers must prepare for one of the most intense promotional app strategy periods of the year.
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26 Oct

5 Trends to Master Mobile CRM in 2023

  • By Lorenzo Rossi
mobile crm trends 2023
Are you wondering what awaits us in 2023 for CRM for Mobile? We have covered the five trends so that you can level up your game!
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24 Oct

Privacy Thresholds in the SKAdNetwork: What They Mean for Your Campaigns

  • By Ekin Gür Sönmez
skadnetwork privacy
It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for
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12 Jul

Customer Relationship Management: 5 Phases for a Successful App Growth Strategy

  • By Lorenzo Rossi
mobile customer relationship management phases
In the past years, the topic of Customer Relationship Management has gained more attention for many companies operating in the mobile industry. Given the increasing cost
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03 Jun

Mobile App Launch: Combining ASO and Paid UA

  • By Luca Mastrorocco
mobile app launch
For the mobile app launch to be successful, you must consider combining ASO and Paid UA activities. With about 6 million mobile applications available in the
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