You’ve invested time, money, and energy into building your app — but what happens after the download?
If users aren’t sticking around, your growth is stalling.
Truth is: acquiring users is only half the battle. If they churn after one …
Think building a great app is enough? Think again. In 2025, the best apps don’t just innovate—they market strategically. With rising acquisition costs and fierce competition, standing out requires more than intuition.
Whether you’re gearing up for a new launch …
Sorry to break this to you, but your app, however unique and incredible, is not the only one on the market. Want to know what sets successful apps apart in today’s crowded marketplace? Let’s talk about competitive intelligence – your …
Rolling out a new product, such as a mobile app, is like a major milestone in a love story—it’s thrilling, nerve-wracking, and full of potential.
In the app marketing world, a hard launch is the equivalent of an …
Some may wonder, “What is a soft launch, and why is it so important?” Let’s keep it simple! A soft launch in app marketing is a strategy where an app is released to a limited audience before a full launch…
Data is key, especially when entering new markets. Asian markets require it even more: often misunderstood or overlooked by European and American developers, the region now finds itself at the forefront of gaming and mobile consumption.
We have partnered with …
Scaling a mobile app globally is no small feat. With over 5.5 million apps available across Google Play and Apple’s App Store, competition is fierce. Yet, reaching international markets can be the key to unlocking your app’s growth potential.
You …
For the mobile application launch to be successful, you must consider combining ASO and Paid UA activities.
With about 6 million mobile applications available in the two major Stores, getting users’ attention when launching a new mobile app has …
Whether you’re a small business owner or a startup founder, navigating the complexities of app marketing can be daunting. How do you allocate your limited budget to maximize your app’s visibility and user engagement? What strategies ensure a high return …
2024 can be considered a good year to start developing and promoting a fitness app, as various reports show how the Global Digital Fitness App market has chances to grow considerably from now to 2031.
Sure, the fitness app market …