In the world of mobile apps, the strategic choice of App Store categories is a key factor in determining an app’s trajectory of success.
This strategic choice significantly affects an app’s visibility, positioning it to attract the right audience and …
Is your app’s ad space reaching its full potential? You built a fantastic app, but you just know it can be monetized even further.
Guess what? There’s a way to unlock that hidden potential!
Let us introduce you to two …
In a space where Google Play and Apple’s App Store dominate app distribution, alternative app stores offer new perspectives for developers and marketers looking to diversify their reach and enter new markets.
Alternative App Stores, often overlooked, present unique advantages, …
In 2024, OEM Android will be an interesting player in app marketing strategies. This article explores how OEMs offer a distinct advantage in app promotion by integrating apps directly into their devices.
You’ll learn about the specifics of how OEMs …
If you’ve got an Android app, you know how tough it can be to stand out. But don’t worry, we’ve got your back. This guide will walk you through ten simple yet powerful strategies to get your app noticed.
With …
Use community backing right for a successful marketing strategy.
Table of Contents
Social Proof Isn’t Always Ideal For Engaged Users
Social Proof Shines With New Users
Social Proof Embraces Engaged Users Through Nostalgia
Wrap-Up on Social Proof Clichés
Have you …
In the past years, the topic of Customer Relationship Management has gained more attention for many companies operating in the mobile industry. The primary goal of customer relationship management is to build and maintain lasting relationships with customers.
Given the …
To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article for you.
Table of Contents
What Is an MMP?
Five Main …
TikTok continues to set the standard with its innovative features. One such notable addition is the TikTok App Profile Page. This feature has brought a significant shift in how apps are presented and promoted on the platform.
Recognizing its potential …
In the heart of Berlin, app marketing experts gathered for an important event.
The Subscription Success Symposium, held on November 21, 2023, presented a unique opportunity for industry professionals to dive deep into the synergy of Paid User Acquisition (UA) …