To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article for you.
Table of Contents
What Is an MMP?
Five Main …
TikTok continues to set the standard with its innovative features. One such notable addition is the TikTok App Profile Page. This feature has brought a significant shift in how apps are presented and promoted on the platform.
Recognizing its potential …
In the heart of Berlin, app marketing experts gathered for an important event.
The Subscription Success Symposium, held on November 21, 2023, presented a unique opportunity for industry professionals to dive deep into the synergy of Paid User Acquisition (UA) …
Launching an app in today’s saturated market calls for more than just a great idea; it demands unique ways to promote your app. App promotion isn’t just about driving downloads — it’s about building a lasting connection with your audience. …
Mobile apps are crucial for businesses aiming to connect with their clients and enhance their market presence. However, the challenge doesn’t end with just creating a mobile app; it extends to effectively marketing it, often requiring the expertise of the …
Launching a successful app in 2023 and beyond requires a strategic approach that adapts to the changing landscape.
Table of Contents
What Is an App Launch?
How Do You Announce a New App Launch?
How Do I Launch My Own …
If you have developed a mobile app and it’s already live on Google Play and App Store, and you’re promoting it actively, you should now focus on tracking the most important mobile app performance KPIs.
Most marketers place a …
In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them?
Table of Contents
Mobile Marketing Trends: Statistics You Should Be Aware Of…
With the holidays around the corner, and the end of 2022 approaching, app marketers must prepare for one of the most intense promotional app strategy periods of the year.
Table of Contents
Give Yourself Enough Time to Get Ready for …
It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for campaigns that target iOS users.
Although privacy thresholds on conversion principles are …