app store optimization Archives - REPLUG - Full-Service Mobile App Marketing Agency

11 Jul

How to Increase App Downloads: 5 Proven Strategies That Actually Work

By Jovana Stanković

TL;DR: To increase app downloads, you need to optimize your app store listing, improve ASO, boost trust through reviews, localize for Google Play, and apply smart marketing tactics like influencer outreach and referral programs. Getting your app discovered in today’s …

26 May

How Smart ASO Helped a Survey App Win in Brazil’s Toughest App Store Category

By Saba Kiria

The “make money” app category in Brazil is brutal: dominated by casino-style apps, heavy ad budgets, and vague promises of rewards. Most new apps entering this space get buried. But not this time. In early 2025, REPLUG’s ASO team helped …

21 May

How Ecosia Gained +700% Visibility with One Bold ASO Move

By Nikoloz Khatiashvili

App Store Optimization (ASO) isn’t magic. But when it’s done with intent, precision, and obsession, it can drive results that feel like magic. Take Ecosia: a privacy-first browser app that plants trees when users search. For years, its store visibility …

17 Apr

In-App Events (IAEs): What Works, What Doesn’t, and How to Make Them Count

By Nikoloz Khatiashvili

Over the past few years, In-App Events (IAEs) have become a standard tool in the ASO playbook. Introduced by Apple to help apps promote timely content, IAEs seem—on the surface—like a no-brainer: they promise extra visibility, a chance to re-engage …

18 Feb

Why Keyword Research is Still Important for ASO in 2025

By Oriane Ineza

App Store Optimization (ASO) has changed significantly, but keyword research remains the foundation of app discoverability. With millions of apps competing for attention, selecting and optimizing the right keywords is essential for visibility, rankings, and downloads. While AI-driven recommendations and …

16 Jan

REPLUG ASO Talk 2025 – Key Insights and Data

By Nikoloz Khatiashvili

Questions by Jovana Stanković (Head of Marketing, REPLUG): What are the latest trends in ASO that you’ve noticed recently? Have you come across any outdated strategies that marketers still rely on despite changes in the ASO market? Do clients have …

18 Oct

Boosting Conversions Through App Store Optimization: UI/UX Strategies That Work

By Guest Post

App Store Optimization (ASO) is no longer an option for app creators—it’s necessary. With millions of apps on both the App Store and Google Play, standing out is a challenge, and just having a great app isn’t enough. The user …

24 Sep

10 App Store Optimization Strategies for Dominating App Stores for Companies of All Sizes

By REPLUG Team

App Store Optimization (ASO) is not just an option—it’s a necessity. No matter the size of your business, ASO ensures your app gets discovered by the right audience. Whether a small startup or an established enterprise, optimizing your app store …

11 Jul

How to Promote a Fitness App: Strategies to Increase Engagement and User Base

By Lorenzo Rossi

Various reports show how the Global Digital Fitness App market has chances to grow considerably from now to 2031. Sure, the fitness app market can be highly competitive and scary at first sight, especially considering the number of downloads and …

18 Jun

Scale 2024 Fast: App Guide Jackpot for Google Play Console

By REPLUG Team

Why are some apps successful in the Play Store while others fall behind? The difference is mastering one crucial tool for all Android apps: the Google Play Console. With over 3 billion active Android devices worldwide, Google Play Console …