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app store optimization

03 Feb

A/B Testing in ASO: An Iterative Approach to Growth

  • By Luca Mastrorocco
  • 3 comments
aso ab testing guide
Nowadays, ASO A/B testing has become an everyday activity in performance marketing. It’s hard not to find a marketer who doesn’t mention or use A/B testing in their day-to-day
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30 Dec

Tips on How to Measure ASO Success in 2023 (Plus Bonus Advice)

  • By Luca Mastrorocco
  • 1 comment
app seo
App Store Optimization, also known as app SEO (or SEO for mobile apps), is your weapon to avoid becoming lost in this black hole of unknown apps.
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17 Nov

Types of Metadata in ASO: A Complete Guide for Marketers

  • By Antonio Pérez Torres
types of metadata
The use of different types of metadata in App Store Optimization (ASO) is a key point for the success of your app. Since your organic visibility depends largely on
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10 Aug

How App Store Ratings and Reviews Affect Optimization

  • By Antonio Pérez Torres
app rating and review in aso
Are you wondering about the app store rating? Or appstore reviews? And if they have any effect on your optimization strategy? We are here to give insights and tips
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03 Aug

How to Measure App Store Optimization (ASO) Success

  • By Luca Mastrorocco
how to measure aso success
Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. So the
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27 Jul

User Funnel Analysis: The First Step in the App Growth Strategy

  • By Luca Mastrorocco
  • 1 comment
user funnel analysis for app growth strategy
A user funnel analysis is a method typically used to identify how users interact with our product and understand what steps they take before completing the buying cycle. Then,
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13 Jun

WWDC21 App Store Updates: What Does It Mean for Marketers?

  • By Luca Mastrorocco
wwdc21
The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver
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08 Jun

ASO: 3-Step Process to Optimize the Textual App Metadata

  • By Antonio Pérez Torres
textual app metadata
Optimizing the textual app metadata becomes more and more critical each year. If you’ve wondered why you need to level up your textual metadata process, we are here to
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17 May

The Ultimate 3-Step Guide to Optimize Your Mobile App Photo Metadata

  • By Giulia Pianelli
photo metadata
Do you think photo metadata is important overall for your mobile app? Of course, it is. In this article, we will focus on its value as well as the
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