With more than 5.44 million apps available for download, it is no wonder that the mobile market is growing fast. Among the many roles created by this growth, the
With the rise of the mobile market, new related marketing disciplines are born. One of these is certainly App Store Optimization (ASO), quite a niche branch within the app
The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver
Nowadays A/B testing has become a common activity in performance marketing. It’s hard not to find a marketer who doesn’t mention or use A/B testing in her day-to-day activities.
Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. It takes
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