TL;DR: To increase app downloads, you need to optimize your app store listing, improve ASO, boost trust through reviews, localize for Google Play, and apply smart marketing tactics like influencer outreach and referral programs.
Getting your app discovered in today’s …
The “make money” app category in Brazil is brutal: dominated by casino-style apps, heavy ad budgets, and vague promises of rewards. Most new apps entering this space get buried.
But not this time.
In early 2025, REPLUG’s ASO team helped …
App Store Optimization (ASO) isn’t magic. But when it’s done with intent, precision, and obsession, it can drive results that feel like magic.
Take Ecosia: a privacy-first browser app that plants trees when users search. For years, its store visibility …
Over the past few years, In-App Events (IAEs) have become a standard tool in the ASO playbook. Introduced by Apple to help apps promote timely content, IAEs seem—on the surface—like a no-brainer: they promise extra visibility, a chance to re-engage …
App Store Optimization (ASO) has changed significantly, but keyword research remains the foundation of app discoverability.
With millions of apps competing for attention, selecting and optimizing the right keywords is essential for visibility, rankings, and downloads.
While AI-driven recommendations and …
Questions by Jovana Stanković (Head of Marketing, REPLUG):
What are the latest trends in ASO that you’ve noticed recently?
Have you come across any outdated strategies that marketers still rely on despite changes in the ASO market?
Do clients have …
App Store Optimization (ASO) is no longer an option for app creators—it’s necessary.
With millions of apps on both the App Store and Google Play, standing out is a challenge, and just having a great app isn’t enough. The user …
App Store Optimization (ASO) is not just an option—it’s a necessity. No matter the size of your business, ASO ensures your app gets discovered by the right audience. Whether a small startup or an established enterprise, optimizing your app store …
Various reports show how the Global Digital Fitness App market has chances to grow considerably from now to 2031.
Sure, the fitness app market can be highly competitive and scary at first sight, especially considering the number of downloads and …
Why are some apps successful in the Play Store while others fall behind? The difference is mastering one crucial tool for all Android apps: the Google Play Console.
With over 3 billion active Android devices worldwide, Google Play Console …