app store optimization Archives - Page 2 of 2 - REPLUG - Full-Service Mobile App Marketing Agency

31 Oct

2024 ASO Strategies and Common Misconceptions

By Luca Mastrorocco

App Store Optimization (ASO) is an essential component of mobile app marketing, pivotal for boosting app visibility and organic downloads. Understanding common misconceptions is key to leveraging ASO strategies effectively. Table of Contents 1. What Is an ASO Strategy? 2. …

05 Oct

<strong>ASO Definition and Why App Marketers Need It</strong>

By Jovana Stanković

ASO is a critical aspect of mobile app marketing that can help app marketers improve their app’s visibility, attract more users, and increase revenue. Here are some crucial App Store stats (source: Storemaven) to keep in mind: A good first …

15 Sep

Ranking Factors in ASO: Differences Between the App Store and Google Play

By Jovana Stanković

The battle for user attention and downloads is fierce in the ever-expanding universe of mobile apps. Having a stellar app isn’t enough; you need to ensure that it’s discoverable in the crowded digital marketplace. This is where App Store Optimization …

11 Sep

How to Measure App Store Optimization (ASO) Success in 2023

By Luca Mastrorocco

Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. So the answer to the question “how to measure ASO” is simple. It …

22 May

New Changes in Google Play for 2023

By Jovana Stanković

The Google Play team has been working on several new, exciting features and bigger changes over the past few years to help app developers and marketers. The most recent Google Play and Console improvements aim to change how app developers …

30 Dec

<strong>Tips on How to Measure ASO Success in 2023 (Plus Bonus Advice)</strong>

By Luca Mastrorocco
1 comment

App Store Optimization, also known as app SEO (or SEO for mobile apps), is your weapon to avoid becoming lost in this black hole of unknown apps. Table of Contents What Is the Importance of ASO? How Long Does ASO …

17 Nov

Types of Metadata in ASO: A Complete Guide for Marketers

By Antonio Pérez Torres

The use of different types of metadata in App Store Optimization (ASO) is a key point for the success of your app. Since your organic visibility depends largely on it, it will not only contribute to the overall visibility of …

13 Jun

WWDC21 App Store Updates: What Does It Mean for Marketers?

By Luca Mastrorocco

The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver on the expectations built before the event. Moreover, WWDC21 was as …

08 Jun

ASO: 3-Step Process to Optimize the Textual App Metadata

By Antonio Pérez Torres

Optimizing the textual app metadata becomes more and more critical each year. If you’ve wondered why you need to level up your textual metadata process, we are here to help! With more than 88 billion apps downloaded in 2021, …

17 May

The Ultimate 3-Step Guide to Optimize Your Mobile App Photo Metadata

By Giulia Pianelli

Do you think photo metadata is important overall for your mobile app? Of course, it is. In this article, we will focus on its value as well as the best approach when optimizing it. With the rise of the mobile …