app store optimization Archives - Page 2 of 3 - REPLUG - Full-Service Mobile App Marketing Agency

30 Nov

ASO vs SEO: Discover the Differences and Similarities

By Luca Mastrorocco

ASO and SEO strategies enhance digital assets’ discoverability and visibility, whether mobile apps or websites. Table of Contents ASO vs SEO: Similarities ASO vs SEO: Differences Optimizing ASO and SEO Together ASO vs SEO: Ranking Factors ASO vs SEO: Tracking …

23 Nov

How App Store User Reviews Affect Optimization

By Luca Mastrorocco

Are you focused on enhancing your app’s visibility and wondering how app store ratings and user reviews play a part? App Store user reviews and ratings are crucial in shaping your app’s success and can significantly influence your App Store …

20 Nov

ASO AB Testing: Enhancing App Store Performance

By Luca Mastrorocco
3 comments

Nowadays, ASO AB testing (App Store Optimization A/B testing) is a cornerstone activity. Marketers increasingly recognize the importance of AB testing ASO strategies for optimizing app performance in various marketplaces, including iOS and Android. Table of Contents What Is AB …

10 Nov

Best App Marketing Agencies: Why You Should Consider Them In 2024

By Jovana Stanković

Mobile apps are crucial for businesses aiming to connect with their clients and enhance their market presence. However, the challenge doesn’t end with just creating a mobile app; it extends to effectively marketing it, often requiring the expertise of the …

01 Nov

Google Play and App Store Screenshot Sizes: 2023 and 2024 Guide

By Jovana Stanković

As the mobile app industry rapidly changes, it becomes crucial for marketers to promote their apps properly. understanding the correct app store screenshot sizes and optimizing Google Play app screenshots are crucial for capturing user attention. Table of Contents 1. …

31 Oct

2024 ASO Strategies and Common Misconceptions

By Luca Mastrorocco

App Store Optimization (ASO) is an essential component of mobile app marketing, pivotal for boosting app visibility and organic downloads. Understanding common misconceptions is key to leveraging ASO strategies effectively. Table of Contents 1. What Is an ASO Strategy? 2. …

05 Oct

<strong>ASO Definition and Why App Marketers Need It</strong>

By Luca Mastrorocco

ASO is a critical aspect of mobile app marketing that can help app marketers improve their app’s visibility, attract more users, and increase revenue. Here are some crucial App Store stats (source: Storemaven) to keep in mind: A good first …

15 Sep

Ranking Factors in ASO: Differences Between the App Store and Google Play

By Luca Mastrorocco

The battle for user attention and downloads is fierce in the ever-expanding universe of mobile apps. Having a stellar app isn’t enough; you need to ensure that it’s discoverable in the crowded digital marketplace. This is where App Store Optimization …

11 Sep

How to Measure App Store Optimization (ASO) Success in 2023

By Luca Mastrorocco

Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. So the answer to the question “how to measure ASO” is simple. It …

22 May

New Changes in Google Play for 2023

By Luca Mastrorocco

The Google Play team has been working on several new, exciting features and bigger changes over the past few years to help app developers and marketers. The most recent Google Play and Console improvements aim to change how app developers …