aso Archives - REPLUG - Full-Service Mobile App Marketing Agency

18 Apr

Strategic App Store Category Selection: Boost Your ASO with REPLUG

By Edoardo Cavalcanti

In the world of mobile apps, the strategic choice of App Store categories is a key factor in determining an app’s trajectory of success. This strategic choice significantly affects an app’s visibility, positioning it to attract the right audience and …

10 Apr

Boosting App Revenue: Choosing Between Header Bidding and Waterfall

By Lukasz Lebensztejn

Is your app’s ad space reaching its full potential? You built a fantastic app, but you just know it can be monetized even further. Guess what? There’s a way to unlock that hidden potential! Let us introduce you to two …

02 Apr

Guide to Alternative App Stores: New Opportunities for App Marketing

By Jovana Stanković

In a space where Google Play and Apple’s App Store dominate app distribution, alternative app stores offer new perspectives for developers and marketers looking to diversify their reach and enter new markets. Alternative App Stores, often overlooked, present unique advantages, …

02 Feb

The Best Distribution Channels For Apps

By Simon Kostelny

Selecting the most effective distribution channels for apps is crucial for increasing your app’s visibility, enhancing user engagement, and ultimately driving downloads. The correct distribution strategy can transform your app from being just another option in the app stores to …

29 Dec

Tips on How to Write an App Store Description

By Jovana Stanković

Creating an effective App Store description is a process that involves understanding the nuances of mobile app marketing, App Store optimization, and the changes in user expectations. Table of Contents Understanding the App Store Environment Elements of an App Store …

30 Nov

ASO vs SEO: Discover the Differences and Similarities

By Jovana Stanković

ASO and SEO strategies enhance digital assets’ discoverability and visibility, whether mobile apps or websites. Table of Contents ASO vs SEO: Similarities ASO vs SEO: Differences Optimizing ASO and SEO Together ASO vs SEO: Ranking Factors ASO vs SEO: Tracking …

23 Nov

How App Store User Reviews Affect Optimization

By REPLUG - APP MARKETING EXPERTS

Are you focused on enhancing your app’s visibility and wondering how app store ratings and user reviews play a part? App Store user reviews and ratings are crucial in shaping your app’s success and can significantly influence your App Store …

20 Nov

ASO AB Testing: Enhancing App Store Performance

By Luca Mastrorocco
3 comments

Nowadays, ASO AB testing (App Store Optimization A/B testing) is a cornerstone activity. Marketers increasingly recognize the importance of AB testing ASO strategies for optimizing app performance in various marketplaces, including iOS and Android. Table of Contents What Is AB …

31 Oct

2024 ASO Strategies and Common Misconceptions

By Luca Mastrorocco

App Store Optimization (ASO) is an essential component of mobile app marketing, pivotal for boosting app visibility and organic downloads. Understanding common misconceptions is key to leveraging ASO strategies effectively. Table of Contents 1. What Is an ASO Strategy? 2. …

05 Oct

<strong>ASO Definition and Why App Marketers Need It</strong>

By Jovana Stanković

ASO is a critical aspect of mobile app marketing that can help app marketers improve their app’s visibility, attract more users, and increase revenue. Here are some crucial App Store stats (source: Storemaven) to keep in mind: A good first …