aso Archives - REPLUG - Full-Service Mobile App Marketing Agency

17 Apr

In-App Events (IAEs): What Works, What Doesn’t, and How to Make Them Count

By Nikoloz Khatiashvili

Over the past few years, In-App Events (IAEs) have become a standard tool in the ASO playbook. Introduced by Apple to help apps promote timely content, IAEs seem—on the surface—like a no-brainer: they promise extra visibility, a chance to re-engage …

05 Mar

How to Market a Niche App (Without Breaking the Bank)

By REPLUG Team

Let’s face it—marketing a niche app on a limited budget can feel like trying to start a campfire in the rain. You know your app solves a real problem, but getting noticed? That’s the tricky part. This guide explores high-quality, …

18 Feb

Why Keyword Research is Still Important for ASO in 2025

By Oriane Ineza

App Store Optimization (ASO) has changed significantly, but keyword research remains the foundation of app discoverability. With millions of apps competing for attention, selecting and optimizing the right keywords is essential for visibility, rankings, and downloads. While AI-driven recommendations and …

14 Feb

App Marketing Strategies for 2025: A Guide for Startups and Enterprises

By Jovana Stanković

Think building a great app is enough? Think again. In 2025, the best apps don’t just innovate—they market strategically. With rising acquisition costs and fierce competition, standing out requires more than intuition. Whether you’re gearing up for a new launch …

07 Feb

User Acquisition for Apps: Strategies, Metrics, and Success

By Jovana Stanković

Did you know that nearly 50% of Android apps are uninstalled within the first 30 days? This alarming statistic underscores the importance of acquiring users and the right users. Simply driving downloads is no longer enough; businesses must attract high-quality …

24 Jan

Competitors Analysis with Apptica: What, Why, and How

By Apptica

Sorry to break this to you, but your app, however unique and incredible, is not the only one on the market. Want to know what sets successful apps apart in today’s crowded marketplace? Let’s talk about competitive intelligence – your …

16 Jan

REPLUG ASO Talk 2025 – Key Insights and Data

By Nikoloz Khatiashvili

Questions by Jovana Stanković (Head of Marketing, REPLUG): What are the latest trends in ASO that you’ve noticed recently? Have you come across any outdated strategies that marketers still rely on despite changes in the ASO market? Do clients have …

18 Oct

Boosting Conversions Through App Store Optimization: UI/UX Strategies That Work

By Guest Post

App Store Optimization (ASO) is no longer an option for app creators—it’s necessary. With millions of apps on both the App Store and Google Play, standing out is a challenge, and just having a great app isn’t enough. The user …

11 Oct

Mobile App Marketing Campaigns: How to Scale Your App Globally

By Jovana Stanković

Scaling a mobile app globally is no small feat. With over 5.5 million apps available across Google Play and Apple’s App Store, competition is fierce. Yet, reaching international markets can be the key to unlocking your app’s growth potential. You …

24 Sep

10 App Store Optimization Strategies for Dominating App Stores for Companies of All Sizes

By REPLUG Team

App Store Optimization (ASO) is not just an option—it’s a necessity. No matter the size of your business, ASO ensures your app gets discovered by the right audience. Whether a small startup or an established enterprise, optimizing your app store …