aso Archives - REPLUG - Full-Service Mobile App Marketing Agency

09 Jul

The Ultimate Guide to App Marketing Strategies With Limited Budget

By Jovana Stanković

In today’s era, it often seems like only those with substantial budgets can succeed. However, this isn’t necessarily true. The most successful app marketing strategies often hinge on creativity rather than capital. Through this guide, we will explore 10 cost-effective …

18 Jun

Scale 2024 Fast: App Guide Jackpot for Google Play Console

By Liam Falsetti

Why are some apps successful in the Play Store while others fall behind? The difference is mastering one crucial tool for all Android apps: the Google Play Console. With over 3 billion active Android devices worldwide, Google Play Console …

31 May

How Mobile Marketing Services Boost Your App’s Success

By Liam Falsetti

Mobile marketing is a crucial strategy for businesses aiming to connect with their target audiences. With the proliferation of smartphones and the increasing reliance on mobile devices for everyday tasks, mobile marketing services have become indispensable for companies striving to …

24 May

What are the Best App Store Optimization (ASO) Tools?

By Edoardo Cavalcanti

In the crowded world of mobile apps, grabbing attention is key to making it big. This is where App Store Optimization (ASO) comes into play. From optimizing keywords and metadata to improving visual assets such as screens and icons, ASO …

22 May

How to Promote a Dating App in 2024: Organic and Paid Strategies

By Lorenzo Rossi

The dating app market is undoubtedly one of the most challenging to face in 2024, as shown by the currently available options (more than 1,500 apps) and the already engaged users (around 349 million people). Generalist apps such as …

16 May

Google I/O 2024: What’s New in Google Play

By Liam Falsetti

On May 14, Google presented I/O 2024, the big tech giant’s most important annual conference. At the Shoreline Amphitheatre in Mountain View, various mobile innovations were presented, including several updates concerning Google Play. Therefore, this article will examine …

18 Apr

Strategic App Store Category Selection: Boost Your ASO with REPLUG

By Edoardo Cavalcanti

In the world of mobile apps, the strategic choice of App Store categories is a key factor in determining an app’s trajectory of success. This strategic choice significantly affects an app’s visibility, positioning it to attract the right audience and …

10 Apr

Boosting App Revenue: Choosing Between Header Bidding and Waterfall

By Lukasz Lebensztejn

Is your app’s ad space reaching its full potential? You built a fantastic app, but you just know it can be monetized even further. Guess what? There’s a way to unlock that hidden potential! Let us introduce you to two …

02 Apr

Guide to Alternative App Stores: New Opportunities for App Marketing

By Jovana Stanković

In a space where Google Play and Apple’s App Store dominate app distribution, alternative app stores offer new perspectives for developers and marketers looking to diversify their reach and enter new markets. Alternative App Stores, often overlooked, present unique advantages, …

02 Feb

The Best Distribution Channels For Apps

By Simon Kostelny

Selecting the most effective distribution channels for apps is crucial for increasing your app’s visibility, enhancing user engagement, and ultimately driving downloads. The correct distribution strategy can transform your app from being just another option in the app stores to …