aso Archives - REPLUG - Mobile App Marketing Growth Consultancy & Agency

15 Sep

Ranking Factors in ASO: Differences Between the App Store and Google Play

By Jovana Stanković

The battle for user attention and downloads is fierce in the ever-expanding universe of mobile apps. Having a stellar app isn’t enough; you need to ensure that it’s discoverable in the crowded digital marketplace. This is where App Store Optimization …

14 Jul

ASO Strategies: Most Common Misconceptions and What to Do Instead

By Luca Mastrorocco

ASO strategies are a crucial aspect of mobile app marketing plans, but they can be surrounded by misconceptions that hinder their effectiveness. By understanding and avoiding such misconceptions, you can optimize your app’s visibility and increase its chances of success.…

31 May

Mobile App Marketing Insights: 5 Things to Focus On in 2023

By Jovana Stanković

The rise of mobile apps in our modern internet era has revolutionized every aspect of everyday tasks. With plenty of apps available in various app stores, app marketers face intense competition in capturing the attention and loyalty of potential and …

22 May

New Changes in Google Play for 2023

By Jovana Stanković

The Google Play team has been working on several new, exciting features and bigger changes over the past few years to help app developers and marketers. The most recent Google Play and Console improvements aim to change how app developers …

27 Apr

How to Measure App Store Optimization (ASO) Success in 2023

By Luca Mastrorocco

Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. So the answer to the question “how to measure ASO” is simple. It …

31 Mar

<strong>ASO Definition and Why App Marketers Need It</strong>

By Jovana Stanković

ASO is a critical aspect of mobile app marketing that can help app marketers improve their app’s visibility, attract more users, and increase revenue. Here are some crucial App Store stats (source: Storemaven) to keep in mind: A good first …

30 Mar

How App Store Ratings and Reviews Affect Optimization

By Antonio Pérez Torres

Are you wondering about the app store rating? Or app store reviews? And if they have any effect on your optimization strategy? We are here to give insights and tips on how to understand this crucial topic. Now more than …

29 Mar

A/B Testing in ASO: An Iterative Approach to Growth

By Luca Mastrorocco
3 comments

Nowadays, ASO A/B testing has become an everyday activity in performance marketing. It’s hard not to find a marketer who doesn’t mention or use A/B testing in their day-to-day activities. Table of Contents What Is A/B Testing? Define, Setup, Test, …

30 Dec

<strong>Tips on How to Measure ASO Success in 2023 (Plus Bonus Advice)</strong>

By Luca Mastrorocco
1 comment

App Store Optimization, also known as app SEO (or SEO for mobile apps), is your weapon to avoid becoming lost in this black hole of unknown apps. Table of Contents What Is the Importance of ASO? How Long Does ASO …

17 Nov

Types of Metadata in ASO: A Complete Guide for Marketers

By Antonio Pérez Torres

The use of different types of metadata in App Store Optimization (ASO) is a key point for the success of your app. Since your organic visibility depends largely on it, it will not only contribute to the overall visibility of …