Over the past few years, In-App Events (IAEs) have become a standard tool in the ASO playbook. Introduced by Apple to help apps promote timely content, IAEs seem—on the surface—like a no-brainer: they promise extra visibility, a chance to re-engage …
TL;DR: OEM advertising lets you promote your app inside Android devices — through setup screens, smart folders, and OEM app stores — instead of relying only on Facebook or Google.
It’s fraud-resistant, cheaper, and hits users earlier in their journey. …
You’ve invested time, money, and energy into building your app — but what happens after the download?
If users aren’t sticking around, your growth is stalling.
Truth is: acquiring users is only half the battle. If they churn after one …
In this guide, we’ll explore how OEM digital marketing works, why it’s becoming a go-to strategy for savvy app marketers, and how it can complement your existing marketing efforts.
Whether you’re launching a new app or looking to grow an …
Let’s face it—marketing a niche app on a limited budget can feel like trying to start a campfire in the rain. You know your app solves a real problem, but getting noticed? That’s the tricky part.
This guide explores high-quality, …
Think building a great app is enough? Think again. In 2025, the best apps don’t just innovate—they market strategically. With rising acquisition costs and fierce competition, standing out requires more than intuition.
Whether you’re gearing up for a new launch …
Rolling out a new product, such as a mobile app, is like a major milestone in a love story—it’s thrilling, nerve-wracking, and full of potential.
In the app marketing world, a hard launch is the equivalent of an …
Some may wonder, “What is a soft launch, and why is it so important?” Let’s keep it simple! A soft launch in app marketing is a strategy where an app is released to a limited audience before a full launch…
TikTok continues to offer new solutions for app marketers. One of their latest features, SMART+, uses automated optimization to enhance campaign performance.
Recently, we tested TikTok’s SMART+ campaign against a traditional ROAS-optimized campaign for a dating app with in-app purchases …
Questions by Jovana Stanković (Head of Marketing, REPLUG):
What are the latest trends in ASO that you’ve noticed recently?
Have you come across any outdated strategies that marketers still rely on despite changes in the ASO market?
Do clients have …