REPLUG'S GUIDES Archives - REPLUG - Full-Service Mobile App Marketing Agency

17 Apr

In-App Events (IAEs): What Works, What Doesn’t, and How to Make Them Count

By Nikoloz Khatiashvili

Over the past few years, In-App Events (IAEs) have become a standard tool in the ASO playbook. Introduced by Apple to help apps promote timely content, IAEs seem—on the surface—like a no-brainer: they promise extra visibility, a chance to re-engage …

15 Apr

OEM Advertising: The App Growth Channel You Can’t Ignore

By Luca Mastrorocco

TL;DR: OEM advertising lets you promote your app inside Android devices — through setup screens, smart folders, and OEM app stores — instead of relying only on Facebook or Google. It’s fraud-resistant, cheaper, and hits users earlier in their journey. …

08 Apr

In-App Marketing Strategies That Actually Drive Engagement: Proven Tactics

By Lorenzo Rossi

You’ve invested time, money, and energy into building your app — but what happens after the download? If users aren’t sticking around, your growth is stalling. Truth is: acquiring users is only half the battle. If they churn after one …

11 Mar

OEM Digital Marketing: Growing Your App Beyond Traditional Channels

By REPLUG Team

In this guide, we’ll explore how OEM digital marketing works, why it’s becoming a go-to strategy for savvy app marketers, and how it can complement your existing marketing efforts. Whether you’re launching a new app or looking to grow an …

05 Mar

How to Market a Niche App (Without Breaking the Bank)

By REPLUG Team

Let’s face it—marketing a niche app on a limited budget can feel like trying to start a campfire in the rain. You know your app solves a real problem, but getting noticed? That’s the tricky part. This guide explores high-quality, …

14 Feb

App Marketing Strategies for 2025: A Guide for Startups and Enterprises

By Jovana Stanković

Think building a great app is enough? Think again. In 2025, the best apps don’t just innovate—they market strategically. With rising acquisition costs and fierce competition, standing out requires more than intuition. Whether you’re gearing up for a new launch …

21 Jan

How to Execute a Hard Launch Successfully

By REPLUG Team

Rolling out a new product, such as a mobile app, is like a major milestone in a love story—it’s thrilling, nerve-wracking, and full of potential. In the app marketing world, a hard launch is the equivalent of an …

17 Jan

What Exactly Is a Soft Launch?

By REPLUG Team

Some may wonder, “What is a soft launch, and why is it so important?” Let’s keep it simple! A soft launch in app marketing is a strategy where an app is released to a limited audience before a full launch…

17 Jan

TikTok SMART+ Campaigns vs. ROAS Campaigns: A Performance Breakdown

By Denis Otrjachnin

TikTok continues to offer new solutions for app marketers. One of their latest features, SMART+, uses automated optimization to enhance campaign performance. Recently, we tested TikTok’s SMART+ campaign against a traditional ROAS-optimized campaign for a dating app with in-app purchases …

16 Jan

REPLUG ASO Talk 2025 – Key Insights and Data

By Nikoloz Khatiashvili

Questions by Jovana Stanković (Head of Marketing, REPLUG): What are the latest trends in ASO that you’ve noticed recently? Have you come across any outdated strategies that marketers still rely on despite changes in the ASO market? Do clients have …

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