REPLUG'S GUIDES Archives - REPLUG - Full-Service Mobile App Marketing Agency

16 Jan

REPLUG ASO Talk 2025 – Key Insights and Data

By Nikoloz Khatiashvili

Questions by Jovana Stanković (Head of Marketing, REPLUG): What are the latest trends in ASO that you’ve noticed recently? Have you come across any outdated strategies that marketers still rely on despite changes in the ASO market? Do clients have …

04 Dec

How to Build a Perfect Web-to-App Landing Page

By Jovana Stanković

(Common Landing Page Mistakes in Web2App Campaigns) Web-to-app campaigns are revolutionizing user acquisition by combining web and app strategies to drive installs and engagement. At the core of these campaigns lies a perfect web app—designed to bridge the gap between …

11 Oct

Mobile App Marketing Campaigns: How to Scale Your App Globally

By Jovana Stanković

Scaling a mobile app globally is no small feat. With over 5.5 million apps available across Google Play and Apple’s App Store, competition is fierce. Yet, reaching international markets can be the key to unlocking your app’s growth potential. You …

04 Oct

OEM Marketing as the Smart Choice for Black Friday and Apps: Outperforming High eCPMs in eCommerce

By REPLUG Team

As Black Friday and apps dominate the holiday shopping season, app marketers face new challenges navigating soaring eCPMs. With e-commerce platforms experiencing skyrocketing costs, finding a cost-effective alternative for reaching users is essential. This is where OEM advertising becomes an …

27 Sep

Why OEM Ads Deliver Clean, Fraud-Resistant Traffic for Apps

By Luca Mastrorocco

Today, fraud remains a big challenge in app marketing, with app install fraud reaching alarming levels. According to AppsFlyer, fraud exposure in the app market has grown by 40% in recent years, costing the industry an estimated $5.4 …

24 Sep

10 App Store Optimization Strategies for Dominating App Stores for Companies of All Sizes

By REPLUG Team

App Store Optimization (ASO) is not just an option—it’s a necessity. No matter the size of your business, ASO ensures your app gets discovered by the right audience. Whether a small startup or an established enterprise, optimizing your app store …

19 Sep

Mobile Application Launch: Combining ASO and Paid UA

By Luca Mastrorocco

For the mobile application launch to be successful, you must consider combining ASO and Paid UA activities. With about 6 million mobile applications available in the two major Stores, getting users’ attention when launching a new mobile app has …

06 Sep

Want Greater App Growth? OEM Advertising is Your Next Move

By REPLUG Team

What if there was a game-changing strategy that could push your app’s success beyond the usual channels? That’s where OEM advertising enters—the secret weapon savvy app marketers are now using to boost their user acquisition. But what exactly is OEM …

05 Aug

How to Prepare a Budget for App Marketing: Strategies for SMEs [With Template]

By REPLUG Team

Whether you’re a small business owner or a startup founder, navigating the complexities of app marketing can be daunting. How do you allocate your limited budget to maximize your app’s visibility and user engagement? What strategies ensure a high return …

29 Jul

Choosing an MMP: Key Factors and Considerations

By Luca Mastrorocco

In the fast-paced app marketing industry, making data-driven decisions is crucial for success. Enter the Mobile Measurement Partner (MMP) — your secret weapon for tracking, analyzing, and optimizing your app’s performance across multiple channels. But with so many options, how …

REPLUG’S GUIDES