REPLUG'S GUIDES Archives - REPLUG - Full-Service Mobile App Marketing Agency

06 Sep

Want Greater App Growth? OEM Advertising is Your Next Move

By REPLUG Team

What if there was a game-changing strategy that could push your app’s success beyond the usual channels? That’s where OEM advertising enters—the secret weapon savvy app marketers are now using to boost their user acquisition. But what exactly is OEM …

05 Aug

How to Prepare a Budget for App Marketing: Strategies for SMEs [With Template]

By REPLUG Team

Whether you’re a small business owner or a startup founder, navigating the complexities of app marketing can be daunting. How do you allocate your limited budget to maximize your app’s visibility and user engagement? What strategies ensure a high return …

29 Jul

Choosing an MMP: Key Factors and Considerations

By Luca Mastrorocco

In the fast-paced app marketing industry, making data-driven decisions is crucial for success. Enter the Mobile Measurement Partner (MMP) — your secret weapon for tracking, analyzing, and optimizing your app’s performance across multiple channels. But with so many options, how …

19 Jul

How to Leverage AI-powered Tools for Your App Marketing Strategies

By REPLUG Team

Artificial intelligence (AI) has emerged as a force reshaping industries and redefining possibilities for online work today. From healthcare to finance, entertainment to marketing, AI-powered technologies can drive innovation, enhance efficiencies, and unlock new opportunities. AI’s importance in today’s world …

11 Jul

How to Promote a Fitness App in 2024: Strategies to Increase Engagement and User Base

By Lorenzo Rossi

2024 can be considered a good year to start developing and promoting a fitness app, as various reports show how the Global Digital Fitness App market has chances to grow considerably from now to 2031. Sure, the fitness app market …

09 Jul

The Ultimate Guide to App Marketing Strategies With Limited Budget

By Jovana Stanković

In today’s era, it often seems like only those with substantial budgets can succeed. However, this isn’t necessarily true. The most successful app marketing strategies often hinge on creativity rather than capital. Through this guide, we will explore 10 cost-effective …

18 Jun

Scale 2024 Fast: App Guide Jackpot for Google Play Console

By REPLUG Team

Why are some apps successful in the Play Store while others fall behind? The difference is mastering one crucial tool for all Android apps: the Google Play Console. With over 3 billion active Android devices worldwide, Google Play Console …

31 May

How Mobile Marketing Services Boost Your App’s Success

By Jovana Stanković

Mobile marketing is a crucial strategy for businesses aiming to connect with their target audiences. With the proliferation of smartphones and the increasing reliance on mobile devices for everyday tasks, mobile marketing services have become indispensable for companies striving to …

11 Apr

Brand Defense and Cannibalization in Apple Search Ads: A REPLUG Guide

By Luca Mastrorocco

The Apple Search Ads (ASA) platform is designed to help people discover your app on the App Store and match customers at the right moments when they’re looking for the type of service you offer. ASA also has a basic …

02 Apr

Guide to Alternative App Stores: New Opportunities for App Marketing

By Luca Mastrorocco

In a space where Google Play and Apple’s App Store dominate app distribution, alternative app stores offer new perspectives for developers and marketers looking to diversify their reach and enter new markets. Alternative App Stores, often overlooked, present unique advantages, …

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