REPLUG'S GUIDES Archives - Page 4 of 5 - REPLUG - Full-Service Mobile App Marketing Agency

06 Nov

Making Effective Creatives for Mobile App Promotion: Anatomy of the Perfect Facebook App Install Ads

By Lorenzo Rossi

With countless ads competing for attention on Facebook, choosing the right visual element becomes crucial. Given that Facebook often charges per thousand views, each appearance of your ad carries significant importance. A captivating image or video is key to this.…

01 Nov

Google Play and App Store Screenshot Sizes: 2023 and 2024 Guide

By Jovana Stanković

As the mobile app industry rapidly changes, it becomes crucial for marketers to promote their apps properly. understanding the correct app store screenshot sizes and optimizing Google Play app screenshots are crucial for capturing user attention. Table of Contents 1. …

31 Oct

2024 ASO Strategies and Common Misconceptions

By Luca Mastrorocco

App Store Optimization (ASO) is an essential component of mobile app marketing, pivotal for boosting app visibility and organic downloads. Understanding common misconceptions is key to leveraging ASO strategies effectively. Table of Contents 1. What Is an ASO Strategy? 2. …

28 Oct

OEM Marketing: 2024 Guide for App Marketers and Developers

By Jovana Stanković

With millions of apps available in various app stores, developers and marketers face fierce competition in capturing the attention of potential users. Moreover, such an increase in competition on traditional channels also increases the price. This is where OEM marketing …

25 Oct

Mobile App User Acquisition: 5-Step Process for Success

By Lorenzo Rossi
4 comments

Let’s be honest: paid mobile app user acquisition is a mess. And if you don’t agree with this, either you’re lying to yourself, or you’ve been frozen for the past three years and just woke up. Table of Contents Mobile …

23 Oct

Media Mix Modeling: Estimating KPIs During SKAN Limitations

By Ekin Gür Sönmez

Media Mix Modeling comes in when performance data has proven to be a valuable resource for decision-making, but obtaining insights has become more complex. Table of Contents What is Media Mix Modeling (MMM)? What Is the Difference Between MMM and …

20 Oct

Facebook Ad Size 2023: What You Need to Know Now and the Upcoming Year

By Jovana Stanković

Facebook continues to dominate the world of social media platforms, with over 3 billion monthly active users as of 2023. You must understand the intricacies of Facebook ad sizes and specifications to make the most of your advertising efforts on …

13 Oct

15 Steps You Must Take for a Successful App Launch in 2023 and Beyond

By Simon Kostelny

Launching a successful app in 2023 and beyond requires a strategic approach that adapts to the changing landscape. Table of Contents What Is an App Launch? How Do You Announce a New App Launch? How Do I Launch My Own …

06 Oct

Your 101 Guide to Facebook App Marketing

By Jovana Stanković

With its immense user base and powerful advertising tools, Facebook is a goldmine for marketers looking to promote their mobile apps. If you’ve developed a fantastic app but are struggling to get it into the hands of your target audience, …

05 Oct

<strong>ASO Definition and Why App Marketers Need It</strong>

By Jovana Stanković

ASO is a critical aspect of mobile app marketing that can help app marketers improve their app’s visibility, attract more users, and increase revenue. Here are some crucial App Store stats (source: Storemaven) to keep in mind: A good first …

REPLUG’S GUIDES