apple Archives - REPLUG - Full-Service Mobile App Marketing Agency

11 Jun

Apple WWDC24: What’s New for iPhone Users

By Jovana Stanković

Apple usually uses its Worldwide Developers Conference (WWDC) to unveil significant software updates and launch new devices (such as the Apple Vision Pro in 2023). However, this year, Apple shifted the focus away from gadgets and dedicated plenty …

30 Jan

Alternative App Store: Embracing Third-Party Options

By Jovana Stanković

Apple has rolled out iOS 17.4, a major update introducing an alternative app store designed to align with the European Union’s Digital Markets Act (DMA). This latest version marks a shift in Apple’s approach to app distribution and management, …

16 May

Do’s & Don’Ts for an Effective Pre-ATT Prompt

By Lorenzo Rossi
1 comment

Apple’s dreaded iOS 14.5 update has arrived. This means that marketers can now no longer ignore the App Tracking Transparency (ATT prompt) privacy feature. The ATT prompt, which was introduced as a component of iOS 14, is a pop-up that asks …

13 Jun

WWDC21 App Store Updates: What Does It Mean for Marketers?

By Luca Mastrorocco

The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver on the expectations built before the event. Moreover, WWDC21 was as …

23 May

Facebook Campaign Optimization in a Post-IDFA World

By Lorenzo Rossi

Mobile campaign optimization can now seem scary after the introduction of iOS 14. We are here to help you navigate these abrupt changes with our insights. It’s been over a year since the announcement of iOS 14 and its ATT …