With the holidays around the corner, and the end of 2022 approaching, app marketers must prepare for one of the most intense promotional app strategy periods of the year.
In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them?
Are you wondering what awaits us in 2023 for CRM for Mobile? We have covered the five trends so that you can level up your game!
It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for
In this detailed guideline for marketers, we will focus on ensuring the correct setup of Mobile Measurement Partner (AppsFlyer) attribution and its connection with the most common Paid UA
Apple’s dreaded iOS14.5 update has arrived. This means that marketers can now no longer ignore the AppTrackingTransparency (ATT prompt) privacy feature.
The ATT prompt, which was introduced
In the past years, the topic of Customer Relationship Management has gained more attention for many companies operating in the mobile industry.
Given the increasing cost
For the mobile app launch to be successful, you must consider combining ASO and Paid UA activities.
With about 6 million mobile applications available in the
The iOS 14 update has been at the top of the mind of many marketers this Summer. At WWDC this year, Apple announced that comes September, app developers will