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mobile marketing

10 Mar

SKAN 4.0: Industry Predictions and Thoughts

  • By Ekin Gür Sönmez
skadnetwork 4.0
The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like
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03 Mar

8 Common Mistakes When Marketing Your App (And Why Do You Need an Audit)

  • By Lorenzo Rossi
common mistakes when marketing your app
We’ve been saying that in many circumstances and articles: app marketing is not a piece of cake – it’s never been and will never be. Especially in light of
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20 Feb

A Complete 2023 Guide to Google App Campaigns and Their True Side

  • By Ekin Gür Sönmez
google uac
You must focus on organic and paid channels to promote your app and reach a larger audience as an app marketer. That is why we are going to cover
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10 Feb

TikTok CPM and Advertising: Our Latest Tests and Results

  • By Jovana Stanković
tiktok cpm
TikTok is quite popular and offers a lot of advertising possibilities for new and older apps. Now, what is the TikTok CPM, and how much does advertising on the
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27 Jan

TikTok App Profile Page: Our Test and Things You Should Avoid

  • By Ekin Gür Sönmez
tiktok app profile page
TikTok has just recently announced a new feature called App Profile Page, and of course, we were among the first to test it for our clients.
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20 Jan

Apple Search Ads New Placements: What Did We Learn From Testing?

  • By Lorenzo Rossi
  • 2 comments
Apple Search Ads will be your best asset for increasing app visibility, downloads, and success. In our useful article, we’ve included all of the information on Apple Search Ads’
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13 Jan

Top 10 Mobile App Performance KPIs You Must Measure in 2023

  • By Jovana Stanković
  • 1 comment
mobile app KPIs
If you have developed a mobile app and it’s already live on Google Play and App store, and you’re promoting it actively—you should now focus on tracking the most
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11 Jan

7 Mobile Marketing Trends to Look Out for in 2023

  • By Jovana Stanković
  • 1 comment
2023 mobile marketing trends
In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them?
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06 Jan

Custom Product Pages: Your 2023 Tool to Improve Conversion Rate

  • By Luca Mastrorocco
custom product pages
It’s been just over a year since Apple released one of its latest marketing features to facilitate our job as mobile marketers—Custom Product Pages. Let’s see how they can
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30 Dec

Tips on How to Measure ASO Success in 2023 (Plus Bonus Advice)

  • By Luca Mastrorocco
  • 1 comment
app seo
App Store Optimization, also known as app SEO (or SEO for mobile apps), is your weapon to avoid becoming lost in this black hole of unknown apps.
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