Think building a great app is enough? Think again. In 2025, the best apps don’t just innovate—they market strategically. With rising acquisition costs and fierce competition, standing out requires more than intuition.
Whether you’re gearing up for a new launch …
Did you know that nearly 50% of Android apps are uninstalled within the first 30 days? This alarming statistic underscores the importance of acquiring users and the right users.
Simply driving downloads is no longer enough; businesses must attract high-quality …
Sorry to break this to you, but your app, however unique and incredible, is not the only one on the market. Want to know what sets successful apps apart in today’s crowded marketplace? Let’s talk about competitive intelligence – your …
Rolling out a new product, such as a mobile app, is like a major milestone in a love story—it’s thrilling, nerve-wracking, and full of potential.
In the app marketing world, a hard launch is the equivalent of an …
Some may wonder, “What is a soft launch, and why is it so important?” Let’s keep it simple! A soft launch in app marketing is a strategy where an app is released to a limited audience before a full launch…
TikTok continues to offer new solutions for app marketers. One of their latest features, SMART+, uses automated optimization to enhance campaign performance.
Recently, we tested TikTok’s SMART+ campaign against a traditional ROAS-optimized campaign for a dating app with in-app purchases …
Questions by Jovana Stanković (Head of Marketing, REPLUG):
What are the latest trends in ASO that you’ve noticed recently?
Have you come across any outdated strategies that marketers still rely on despite changes in the ASO market?
Do clients have …
CRM, often seen as a set of tools or platforms, becomes far more powerful when viewed as a comprehensive strategy for building lasting customer relationships.
While paid UA focuses on bringing users to your app, CRM ensures they stay engaged, …
Data is key, especially when entering new markets. Asian markets require it even more: often misunderstood or overlooked by European and American developers, the region now finds itself at the forefront of gaming and mobile consumption.
We have partnered with …
(Common Landing Page Mistakes in Web2App Campaigns)
Web-to-app campaigns are revolutionizing user acquisition by combining web and app strategies to drive installs and engagement.
At the core of these campaigns lies a perfect web app—designed to bridge the gap between …