mobile marketing Archives - REPLUG - Full-Service Mobile App Marketing Agency

11 Oct

Mobile App Marketing Campaigns: How to Scale Your App Globally

By Jovana Stanković

Scaling a mobile app globally is no small feat. With over 5.5 million apps available across Google Play and Apple’s App Store, competition is fierce. Yet, reaching international markets can be the key to unlocking your app’s growth potential. You …

04 Oct

OEM Marketing as the Smart Choice for Black Friday and Apps: Outperforming High eCPMs in eCommerce

By REPLUG Team

As Black Friday and apps dominate the holiday shopping season, app marketers face new challenges navigating soaring eCPMs. With e-commerce platforms experiencing skyrocketing costs, finding a cost-effective alternative for reaching users is essential. This is where OEM advertising becomes an …

27 Sep

Why OEM Ads Deliver Clean, Fraud-Resistant Traffic for Apps

By Luca Mastrorocco

Today, fraud remains a big challenge in app marketing, with app install fraud reaching alarming levels. According to AppsFlyer, fraud exposure in the app market has grown by 40% in recent years, costing the industry an estimated $5.4 …

24 Sep

10 App Store Optimization Strategies for Dominating App Stores for Companies of All Sizes

By REPLUG Team

App Store Optimization (ASO) is not just an option—it’s a necessity. No matter the size of your business, ASO ensures your app gets discovered by the right audience. Whether a small startup or an established enterprise, optimizing your app store …

13 Sep

Driving Sales for Small Shopping Apps: The Power of Social Media Marketing

By Jovana Stanković

In the world of shopping apps, small businesses must focus on the power of social media marketing. With millions of active users across various social media platforms, small shopping apps have an opportunity to increase brand awareness, foster brand loyalty, …

06 Sep

Want Greater App Growth? OEM Advertising is Your Next Move

By REPLUG Team

What if there was a game-changing strategy that could push your app’s success beyond the usual channels? That’s where OEM advertising enters—the secret weapon savvy app marketers are now using to boost their user acquisition. But what exactly is OEM …

05 Aug

How to Prepare a Budget for App Marketing: Strategies for SMEs [With Template]

By REPLUG Team

Whether you’re a small business owner or a startup founder, navigating the complexities of app marketing can be daunting. How do you allocate your limited budget to maximize your app’s visibility and user engagement? What strategies ensure a high return …

29 Jul

Choosing an MMP: Key Factors and Considerations

By Luca Mastrorocco

In the fast-paced app marketing industry, making data-driven decisions is crucial for success. Enter the Mobile Measurement Partner (MMP) — your secret weapon for tracking, analyzing, and optimizing your app’s performance across multiple channels. But with so many options, how …

19 Jul

How to Leverage AI-powered Tools for Your App Marketing Strategies

By REPLUG Team

Artificial intelligence (AI) has emerged as a force reshaping industries and redefining possibilities for online work today. From healthcare to finance, entertainment to marketing, AI-powered technologies can drive innovation, enhance efficiencies, and unlock new opportunities. AI’s importance in today’s world …

11 Jul

How to Promote a Fitness App in 2024: Strategies to Increase Engagement and User Base

By Lorenzo Rossi

2024 can be considered a good year to start developing and promoting a fitness app, as various reports show how the Global Digital Fitness App market has chances to grow considerably from now to 2031. Sure, the fitness app market …