The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like
We’ve been saying that in many circumstances and articles: app marketing is not a piece of cake – it’s never been and will never be. Especially in light of
You must focus on organic and paid channels to promote your app and reach a larger audience as an app marketer. That is why we are going to cover
TikTok is quite popular and offers a lot of advertising possibilities for new and older apps. Now, what is the TikTok CPM, and how much does advertising on the
TikTok has just recently announced a new feature called App Profile Page, and of course, we were among the first to test it for our clients.
Apple Search Ads will be your best asset for increasing app visibility, downloads, and success. In our useful article, we’ve included all of the information on Apple Search Ads’
If you have developed a mobile app and it’s already live on Google Play and App store, and you’re promoting it actively—you should now focus on tracking the most
In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them?
It’s been just over a year since Apple released one of its latest marketing features to facilitate our job as mobile marketers—Custom Product Pages. Let’s see how they can
App Store Optimization, also known as app SEO (or SEO for mobile apps), is your weapon to avoid becoming lost in this black hole of unknown apps.