11 Jun

Apple WWDC24: What’s New for iPhone Users

Apple usually uses its Worldwide Developers Conference (WWDC) to unveil significant software updates and launch new devices (such as the Apple Vision Pro in 2023). However, this year, Apple shifted the focus away from gadgets and dedicated plenty …
17 May

Maximizing App Growth with OEM Apps and Ads

OEM apps
With countless apps seeking attention, marketers constantly search for innovative strategies to attract users. This is where OEM apps and ads step into the spotlight, offering a promising avenue for user acquisition that many have yet to tap into. In …
16 May

Best TikTok Ad Examples to Take Inspiration From in 2024

best tiktok ad examples
TikTok has emerged as a dominant force in the social media landscape, redefining how brands engage with audiences through advertising. This platform has revolutionized the world of digital marketing and entertainment with its scrolling feature, promoting speed and content display. …
16 May

Google I/O 2024: What’s New in Google Play

google i/o 2024
On May 14, Google presented I/O 2024, the big tech giant’s most important annual conference. At the Shoreline Amphitheatre in Mountain View, various mobile innovations were presented, including several updates concerning Google Play. Therefore, this article will examine …
29 Apr

Trends in Mobile Creatives 2024

apptica guest post
The mobile market has grown bigger, making almost 60% of traffic online. This can be attributed to mobile phones catching up with desktops in terms of performance and their inherent convenience. People prefer using smartphones for online shopping, socializing, …