17 Jan

What Exactly Is a Soft Launch?

what is a soft launch
Some may wonder, “What is a soft launch, and why is it so important?” Let’s keep it simple! A soft launch in app marketing is a strategy where an app is released to a limited audience before a full launch…
04 Dec

How to Build a Perfect Web-to-App Landing Page

how to build web app
(Common Landing Page Mistakes in Web2App Campaigns) Web-to-app campaigns are revolutionizing user acquisition by combining web and app strategies to drive installs and engagement. At the core of these campaigns lies a perfect web app—designed to bridge the gap between …