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mobile marketing

29 Sep

Maximizing Engagement: The Right Mobile Ad Formats for You

  • By Lukasz Lebensztejn
mobile ad format
Have you ever played a mobile game and had an ad pop up? Of course you have! You’re zipping around in your digital race car, heart pounding as you take that last turn. Then BAM! A sneaker ad shows up …
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22 Sep

User Acquisition Strategy for Apps: What Is Paid UA and When to Use It?

  • By Jovana Stanković
User Acquisition Strategy for Apps
In the world of app development, acquiring users is a top priority. However, achieving this goal isn’t just about attracting any users; it’s about attracting the right users. This article will guide you through the intricate process of user acquisition …
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20 Sep

iOS 17 Is Here: What Does That Mean for App Marketers and Developers?

  • By Jovana Stanković
iOS, Apple’s mobile operating system, plays a pivotal role in this ecosystem. With the release of iOS 17, a new chapter has begun for app marketers and developers alike. In this article, we will explore what iOS 17 brings and …
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15 Sep

Ranking Factors in ASO: Differences Between the App Store and Google Play

  • By Jovana Stanković
ranking factors in ASO
The battle for user attention and downloads is fierce in the ever-expanding universe of mobile apps. Having a stellar app isn’t enough; you need to ensure that it’s discoverable in the crowded digital marketplace. This is where App Store Optimization …
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08 Sep

UGC Videos and Creatives: What You Need to Know in 2023

  • By Jovana Stanković
ugc videos
In the app marketing landscape, staying ahead of the curve is essential. In 2023, user-generated content (UGC) videos (and content in general) have emerged as a powerful tool for promoting apps and engaging audiences. Table of Contents What are UGC …
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06 Sep

EU Digital Markets Act (DMA): How It Can Affect Social Network Giants

  • By Jovana Stanković
eu dma
In a significant development in the ongoing global conversation surrounding digital regulation, the European Union has taken a bold step by confirming that six major tech giants, predominantly hailing from the United States, will be subjected to the EU Digital …
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31 Aug

August 2023 News: Apple Search Ads Now Has an Ad Repository

  • By Jovana Stanković
apple search ads ad repository
In August 2023, Apple launched the Ad Repository for Apple Search Ads in alignment with the European Digital Services Act. This significant release brought intriguing metrics, including insights into active users within EU countries. This update also brings exciting metrics, …
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28 Aug

TikTok Ad Specs: Your Beginner-Friendly Guide for Marketing Your App

  • By Jovana Stanković
tiktok ad specs
As businesses increasingly recognize TikTok’s potential, understanding the elements of its ad specs becomes a must. In this comprehensive guide, we delve deep into the tiniest details of video length, resolution, aspect ratio, file types, and file size requirements for …
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21 Aug

Reflecting on the U.S. State of In-App Subscriptions 2023

  • By Lorenzo Rossi
in-app subscriptions
Delving into the latest insights from Adapty’s “State of In-App Subscriptions in the US 2023” report has triggered some intriguing reflections in mobile app marketing, particularly within the sphere of subscription-based apps. As we explore these insights, it becomes …
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08 Aug

Guide to TikTok Campaigns: Mobile Apps Edition

  • By Ekin Gür Sönmez
tiktok campaigns
TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. With its engaging and interactive short-form videos, TikTok provides an opportunity for brands to reach a vast audience, particularly in the mobile app …
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