paid UA Archives - REPLUG - Full-Service Mobile App Marketing Agency

22 May

+40% CPA Drop, +5X Install Rise, and One Rule: Don’t Stop Testing

By Tugce Karakurum

Subscription apps often hit a wall when trying to scale paid user acquisition. CPAs rise. Creatives fatigue.And expanding into new regions feels like lighting a budget on fire. But here’s what we’ve learned at REPLUG: Scaling UA sustainably is …

05 Mar

How to Market a Niche App (Without Breaking the Bank)

By REPLUG Team

Let’s face it—marketing a niche app on a limited budget can feel like trying to start a campfire in the rain. You know your app solves a real problem, but getting noticed? That’s the tricky part. This guide explores high-quality, …

14 Feb

App Marketing Strategies for 2025: A Guide for Startups and Enterprises

By Jovana Stanković

Think building a great app is enough? Think again. In 2025, the best apps don’t just innovate—they market strategically. With rising acquisition costs and fierce competition, standing out requires more than intuition. Whether you’re gearing up for a new launch …

07 Feb

User Acquisition for Apps: Strategies, Metrics, and Success

By Jovana Stanković

Did you know that nearly 50% of Android apps are uninstalled within the first 30 days? This alarming statistic underscores the importance of acquiring users and the right users. Simply driving downloads is no longer enough; businesses must attract high-quality …

17 Jan

TikTok SMART+ Campaigns vs. ROAS Campaigns: A Performance Breakdown

By Denis Otrjachnin

TikTok continues to offer new solutions for app marketers. One of their latest features, SMART+, uses automated optimization to enhance campaign performance. Recently, we tested TikTok’s SMART+ campaign against a traditional ROAS-optimized campaign for a dating app with in-app purchases …

16 Jan

REPLUG ASO Talk 2025 – Key Insights and Data

By Nikoloz Khatiashvili

Questions by Jovana Stanković (Head of Marketing, REPLUG): What are the latest trends in ASO that you’ve noticed recently? Have you come across any outdated strategies that marketers still rely on despite changes in the ASO market? Do clients have …

13 Jan

How CRM Supercharges Paid UA Efforts: Proven Strategies to Drive ROI

By Pushwoosh

CRM, often seen as a set of tools or platforms, becomes far more powerful when viewed as a comprehensive strategy for building lasting customer relationships. While paid UA focuses on bringing users to your app, CRM ensures they stay engaged, …

19 Sep

Mobile Application Launch: Combining ASO and Paid UA

By Luca Mastrorocco

For the mobile application launch to be successful, you must consider combining ASO and Paid UA activities. With about 6 million mobile applications available in the two major Stores, getting users’ attention when launching a new mobile app has …

09 Jul

The Ultimate Guide to App Marketing Strategies With Limited Budget

By Jovana Stanković

In today’s era, it often seems like only those with substantial budgets can succeed. However, this isn’t necessarily true. The most successful app marketing strategies often hinge on creativity rather than capital. Through this guide, we will explore 10 cost-effective …

31 May

How Mobile Marketing Services Boost Your App’s Success

By Jovana Stanković

Mobile marketing is a crucial strategy for businesses aiming to connect with their target audiences. With the proliferation of smartphones and the increasing reliance on mobile devices for everyday tasks, mobile marketing services have become indispensable for companies striving to …