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paid UA

31 May

Mobile App Marketing Insights: 5 Things to Focus On in 2023

  • By Jovana Stanković
mobile app marketing insights
The rise of mobile apps in our modern internet era has revolutionized every aspect of everyday tasks. With plenty of apps available in various app stores, app marketers face
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31 Mar

<strong>Tracking Lifetime Metrics in Paid UA: Cohort Analysis</strong>

  • By Ekin Gür Sönmez
cohort analysis
One of the biggest issues in paid UA is that it can be difficult to accurately measure the true impact of a particular campaign or channel over time. In
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17 Mar

<strong>Web2App Campaign: Benefits and Challenges</strong>

  • By George Natsvlishvili
web2app campaigns
Web2App (web to app) campaign is an alternative way to acquire users on top of classic UA channels. We will dig deep into this topic and see all the
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10 Mar

<strong>SKAN 4.0: Industry Predictions and Thoughts</strong>

  • By Ekin Gür Sönmez
skadnetwork 4.0
The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like
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20 Feb

<strong>A Complete 2023 Guide to Google App Campaigns and Their True Side</strong>

  • By Ekin Gür Sönmez
google uac
You must focus on organic and paid channels to promote your app and reach a larger audience as an app marketer. That is why we are going to cover
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10 Feb

<strong>TikTok CPM and Advertising: Our Latest Tests and Results</strong>

  • By Jovana Stanković
  • 1 comment
tiktok cpm
TikTok is quite popular and offers a lot of advertising possibilities for new and older apps. Now, what is the TikTok CPM, and how much does advertising on the
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20 Jan

<strong>Apple Search Ads New Placements: What Did We Learn From Testing?</strong>

  • By Lorenzo Rossi
  • 2 comments
Apple Search Ads will be your best asset for increasing app visibility, downloads, and success. In our useful article, we’ve included all of the information on Apple Search Ads’
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19 Dec

How to Scale Paid User Acquisition in 2023: A 5-Step Process for Success

  • By Lorenzo Rossi
  • 4 comments
paid user acquisition
Let’s be honest: paid mobile app user acquisition is a mess. And if you don’t agree with this, either you’re lying to yourself, or you’ve been frozen for the
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15 Dec

How to Ensure an Effective User Onboarding in 2023

  • By Lorenzo Rossi
  • 2 comments
app user onboarding
If you want to keep user onboarding as efficient as possible in 2023, in this article, you will find everything ranging from tips, tricks, and examples to get you
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26 Oct

5 Trends to Master Mobile CRM in 2023

  • By Lorenzo Rossi
mobile crm trends 2023
Are you wondering what awaits us in 2023 for CRM for Mobile? We have covered the five trends so that you can level up your game.
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