paid UA Archives - Page 3 of 3 - REPLUG - Full-Service Mobile App Marketing Agency

31 Aug

News: Apple Search Ads Now Has an Ad Repository

By Jovana Stanković

In August 2023, Apple launched the Ad Repository for Apple Search Ads in alignment with the European Digital Services Act. This significant release brought intriguing metrics, including insights into active users within EU countries. This update also brings exciting metrics, …

31 Mar

Tracking Lifetime Metrics in Paid UA: Cohort Analysis

By Lorenzo Rossi

One of the biggest issues in paid UA is that it can be difficult to accurately measure the true impact of a particular campaign or channel over time. In performance marketing, we typically evaluate campaigns and channels based on their …

17 Mar

Web2App Campaign: Benefits and Challenges

By George Natsvlishvili

Web2App (web to app) campaign is an alternative way to acquire users on top of classic UA channels. We will dig deep into this topic and see all the benefits, challenges, and findings.

20 Jan

Apple Search Ads New Placements: What Did We Learn From Testing?

By Lorenzo Rossi
2 comments

Apple Search Ads will be your best asset for increasing app visibility, downloads, and success. In our useful article, we’ve included all of the information on Apple Search Ads’ new placements and what insights we gained through our tests. The …

15 Dec

How to Ensure an Effective User Onboarding for Apps

By Lorenzo Rossi
2 comments

If you want to keep user onboarding as efficient as possible, in this article, you will find everything ranging from tips, tricks, and examples to get you started. Table of Contents What Is Mobile User Onboarding? Why Is User Experience …

20 Oct

Mobile Measurement Partners: How to Ensure Correct AppsFlyer Integration

By Lorenzo Rossi

In this detailed guideline for marketers, we will focus on ensuring the correct setup of Mobile Measurement Partner (AppsFlyer) attribution and its connection with the most common Paid UA channels. Table of Contents Mobile Measurement Partners: Steps to Leverage AppsFlyer…

03 Jun

Mobile App Launch: Combining ASO and Paid UA

By Luca Mastrorocco

For the mobile app launch to be successful, you must consider combining ASO and Paid UA activities. With about 6 million mobile applications available in the two major Stores, getting users’ attention when launching a new mobile app has become …

15 Feb

Paid User Acquisition: Are Non-transparent Channels Harming Your Growth?

By Luca Mastrorocco
1 comment

Paid user acquisition is a crucial part of any app growth strategy. So much, so that very few app developers manage to grow exponentially without investing in user acquisition. However, as much as it is important, for many, it can …

paid UA

News: Apple Search Ads Now Has an Ad Repository

<strong>Tracking Lifetime Metrics in Paid UA: Cohort Analysis</strong>

<strong>Web2App Campaign: Benefits and Challenges</strong>

<strong>Apple Search Ads New Placements: What Did We Learn From Testing?</strong>

How to Ensure an Effective User Onboarding for Apps

Mobile Measurement Partners: How to Ensure Correct AppsFlyer Integration

Mobile App Launch: Combining ASO and Paid UA

Paid User Acquisition: Are Non-transparent Channels Harming Your Growth?