user acquisition Archives - REPLUG - Mobile App Marketing Growth Consultancy & Agency

22 Sep

User Acquisition Strategy for Apps: What Is Paid UA and When to Use It?

By Jovana Stanković

In the world of app development, acquiring users is a top priority. However, achieving this goal isn’t just about attracting any users; it’s about attracting the right users. This article will guide you through the intricate process of user acquisition …

31 Aug

August 2023 News: Apple Search Ads Now Has an Ad Repository

By Jovana Stanković

In August 2023, Apple launched the Ad Repository for Apple Search Ads in alignment with the European Digital Services Act. This significant release brought intriguing metrics, including insights into active users within EU countries. This update also brings exciting metrics, …

21 Aug

Reflecting on the U.S. State of In-App Subscriptions 2023

By Lorenzo Rossi

Delving into the latest insights from Adapty’s “State of In-App Subscriptions in the US 2023” report has triggered some intriguing reflections in mobile app marketing, particularly within the sphere of subscription-based apps. As we explore these insights, it becomes …

08 Aug

Guide to TikTok Campaigns: Mobile Apps Edition

By Ekin Gür Sönmez

TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. With its engaging and interactive short-form videos, TikTok provides an opportunity for brands to reach a vast audience, particularly in the mobile app …

21 Jul

OEM Marketing (Dynamic Preloads): A 2023 Guide for App Marketers and Developers

By Jovana Stanković

With millions of apps available in various app stores, developers and marketers face fierce competition in capturing the attention of potential users. Moreover, such an increase in competition on traditional channels also increases the price. This is where OEM marketing …

05 Jun

<strong>A Complete 2023 Guide to Google App Campaigns and Their True Side</strong>

By Ekin Gür Sönmez

You must focus on organic and paid channels to promote your app and reach a larger audience as an app marketer. That is why we are going to cover the Google UAC topic today. Table of Contents What Is App …

01 Jun

How to Scale Paid User Acquisition in 2023: A 5-Step Process for Success

By Lorenzo Rossi
4 comments

Let’s be honest: paid mobile app user acquisition is a mess. And if you don’t agree with this, either you’re lying to yourself, or you’ve been frozen for the past three years and just woke up. Table of Contents Mobile …

12 May

Why You Should Consider App Marketing Agencies Along With Your In-House Team

By Jovana Stanković

In today’s digital world, mobile applications have become essential for businesses looking to engage with their customers and increase their visibility in the market. Yet, developing a mobile application is only half the battle; the other half is marketing it …

10 May

Trying TikTok Spark Ads: Our Experiment and Insights

By Ekin Gür Sönmez

As TikTok extends its user base, it is no surprise that this growth attracts significant numbers of advertisers. Through the continuous advertising features effort, in July 2021, the platform enabled TikTok Spark Ads property—which lets brands boost posts …

05 May

Facebook Automated App Ads: Should You Try It?

By Ekin Gür Sönmez

Advantage+ App Campaigns, also known as Automated App Campaigns, is a campaign type available on Facebook (META) that enables app marketers to create and run ads for their mobile apps automatically. It closely resembles Google’s Universal App Campaigns (UAC), …