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user acquisition

03 Mar

8 Common Mistakes When Marketing Your App (And Why Do You Need an Audit)

  • By Lorenzo Rossi
common mistakes when marketing your app
We’ve been saying that in many circumstances and articles: app marketing is not a piece of cake – it’s never been and will never be. Especially in light of
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20 Feb

A Complete 2023 Guide to Google App Campaigns and Their True Side

  • By Ekin Gür Sönmez
google uac
You must focus on organic and paid channels to promote your app and reach a larger audience as an app marketer. That is why we are going to cover
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16 Feb

Trying TikTok Spark Ads: Our Experiment and Insights

  • By Ekin Gür Sönmez
tiktok spark ads
As TikTok extends its user base, it is no surprise that this growth attracts significant numbers of advertisers. Through the continuous advertising features effort, in July 2021, the platform
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27 Jan

TikTok App Profile Page: Our Test and Things You Should Avoid

  • By Ekin Gür Sönmez
tiktok app profile page
TikTok has just recently announced a new feature called App Profile Page, and of course, we were among the first to test it for our clients.
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20 Jan

Apple Search Ads New Placements: What Did We Learn From Testing?

  • By Lorenzo Rossi
  • 2 comments
Apple Search Ads will be your best asset for increasing app visibility, downloads, and success. In our useful article, we’ve included all of the information on Apple Search Ads’
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19 Dec

How to Scale Paid User Acquisition in 2023: A 5-Step Process for Success

  • By Lorenzo Rossi
  • 4 comments
paid user acquisition
Let’s be honest: paid mobile app user acquisition is a mess. And if you don’t agree with this, either you’re lying to yourself, or you’ve been frozen for the
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23 Aug

TikTok Business: Promoting Your Mobile App + 3 Learnings From Our Experience

  • By Luca Mastrorocco
  • 3 comments
promoting app on tiktok
TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space
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23 May

Facebook Campaign Optimization in a Post-IDFA World

  • By Ekin Gür Sönmez
campaign optimization mobile facebook
Mobile campaign optimization can now seem scary after the introduction of iOS 14. We are here to help you navigate these abrupt changes with our insights.
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04 Mar

Advertising Your Mobile App in Multilingual Countries With Facebook

  • By Ekin Gür Sönmez
mobile app advertising
Have you wondered how you manage mobile app advertising in multilingual countries? Today we show you one way to do it through Facebook. Read on! Have
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15 Feb

Paid User Acquisition: Are Non-transparent Channels Harming Your Growth?

  • By Luca Mastrorocco
  • 1 comment
user acquisition
Paid user acquisition is a crucial part of any app growth strategy. So much, so that very few app developers manage to grow exponentially without investing in user acquisition.
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