user acquisition Archives - REPLUG - Full-Service Mobile App Marketing Agency

11 Oct

Mobile App Marketing Campaigns: How to Scale Your App Globally

By Jovana Stanković

Scaling a mobile app globally is no small feat. With over 5.5 million apps available across Google Play and Apple’s App Store, competition is fierce. Yet, reaching international markets can be the key to unlocking your app’s growth potential. You …

04 Oct

OEM Marketing as the Smart Choice for Black Friday and Apps: Outperforming High eCPMs in eCommerce

By REPLUG Team

As Black Friday and apps dominate the holiday shopping season, app marketers face new challenges navigating soaring eCPMs. With e-commerce platforms experiencing skyrocketing costs, finding a cost-effective alternative for reaching users is essential. This is where OEM advertising becomes an …

27 Sep

Why OEM Ads Deliver Clean, Fraud-Resistant Traffic for Apps

By Luca Mastrorocco

Today, fraud remains a big challenge in app marketing, with app install fraud reaching alarming levels. According to AppsFlyer, fraud exposure in the app market has grown by 40% in recent years, costing the industry an estimated $5.4 …

13 Sep

Driving Sales for Small Shopping Apps: The Power of Social Media Marketing

By Jovana Stanković

In the world of shopping apps, small businesses must focus on the power of social media marketing. With millions of active users across various social media platforms, small shopping apps have an opportunity to increase brand awareness, foster brand loyalty, …

06 Sep

Want Greater App Growth? OEM Advertising is Your Next Move

By REPLUG Team

What if there was a game-changing strategy that could push your app’s success beyond the usual channels? That’s where OEM advertising enters—the secret weapon savvy app marketers are now using to boost their user acquisition. But what exactly is OEM …

05 Aug

How to Prepare a Budget for App Marketing: Strategies for SMEs [With Template]

By REPLUG Team

Whether you’re a small business owner or a startup founder, navigating the complexities of app marketing can be daunting. How do you allocate your limited budget to maximize your app’s visibility and user engagement? What strategies ensure a high return …

11 Jul

How to Promote a Fitness App in 2024: Strategies to Increase Engagement and User Base

By Lorenzo Rossi

2024 can be considered a good year to start developing and promoting a fitness app, as various reports show how the Global Digital Fitness App market has chances to grow considerably from now to 2031. Sure, the fitness app market …

22 May

How to Promote a Dating App in 2024: Organic and Paid Strategies

By Lorenzo Rossi

The dating app market is undoubtedly one of the most challenging to face in 2024, as shown by the currently available options (more than 1,500 apps) and the already engaged users (around 349 million people). Generalist apps such as …

17 May

Maximizing App Growth with OEM Apps and Ads

By Jovana Stanković

With countless apps seeking attention, marketers constantly search for innovative strategies to attract users. This is where OEM apps and ads step into the spotlight, offering a promising avenue for user acquisition that many have yet to tap into. In …

11 Apr

Brand Defense and Cannibalization in Apple Search Ads: A REPLUG Guide

By Luca Mastrorocco

The Apple Search Ads (ASA) platform is designed to help people discover your app on the App Store and match customers at the right moments when they’re looking for the type of service you offer. ASA also has a basic …