We’re excited to announce that REPLUG is now officially a Certified Moloco Partner.
This partnership is more than just a badge — it marks a strategic collaboration that brings even more value to our clients and the brands we …
Subscription apps often hit a wall when trying to scale paid user acquisition.
CPAs rise. Creatives fatigue.And expanding into new regions feels like lighting a budget on fire.
But here’s what we’ve learned at REPLUG:
Scaling UA sustainably is …
TL;DR: OEM advertising lets you promote your app inside Android devices — through setup screens, smart folders, and OEM app stores — instead of relying only on Facebook or Google.
It’s fraud-resistant, cheaper, and hits users earlier in their journey. …
Imagine launching a high-performing ad campaign—without the usual delays of UGC sourcing, talent management, or production costs. AI-generated user-generated content (UGC) is making this a reality, reshaping digital advertising, particularly for mobile and app marketers.
With the ability to create …
In this guide, we’ll explore how OEM digital marketing works, why it’s becoming a go-to strategy for savvy app marketers, and how it can complement your existing marketing efforts.
Whether you’re launching a new app or looking to grow an …
Let’s face it—marketing a niche app on a limited budget can feel like trying to start a campfire in the rain. You know your app solves a real problem, but getting noticed? That’s the tricky part.
This guide explores high-quality, …
Ramadan is one of the most significant periods for mobile engagement across MENA and other predominantly Muslim regions. With shifts in daily routines, consumer behaviors also evolve—people spend more time online at night, engage in increased shopping for Eid, and …
Did you know that nearly 50% of Android apps are uninstalled within the first 30 days? This alarming statistic underscores the importance of acquiring users and the right users.
Simply driving downloads is no longer enough; businesses must attract high-quality …
CRM, often seen as a set of tools or platforms, becomes far more powerful when viewed as a comprehensive strategy for building lasting customer relationships.
While paid UA focuses on bringing users to your app, CRM ensures they stay engaged, …
Scaling a mobile app globally is no small feat. With over 5.5 million apps available across Google Play and Apple’s App Store, competition is fierce. Yet, reaching international markets can be the key to unlocking your app’s growth potential.
You …