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      • MMP & SKAN 4.0 Audit
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user acquisition

27 May

REPLUG Becomes a Certified Moloco Partner

  • By Jovana Stanković
REPLUG and Moloco
We’re excited to announce that REPLUG is now officially a Certified Moloco Partner. This partnership is more than just a badge — it marks a strategic collaboration that brings even more value to our clients and the brands we …
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22 May

+40% CPA Drop, +5X Install Rise, and One Rule: Don’t Stop Testing

  • By Tugce Karakurum
subscription apps
Subscription apps often hit a wall when trying to scale paid user acquisition. CPAs rise. Creatives fatigue.And expanding into new regions feels like lighting a budget on fire. But here’s what we’ve learned at REPLUG: Scaling UA sustainably is …
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15 Apr

OEM Advertising: The App Growth Channel You Can’t Ignore

  • By Luca Mastrorocco
OEM advertising
TL;DR: OEM advertising lets you promote your app inside Android devices — through setup screens, smart folders, and OEM app stores — instead of relying only on Facebook or Google.  It’s fraud-resistant, cheaper, and hits users earlier in their journey. …
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12 Mar

AI UGC Videos in App Marketing: Benefits, Challenges, and Best Practices

  • By Denis Otrjachnin
ai ugc
Imagine launching a high-performing ad campaign—without the usual delays of UGC sourcing, talent management, or production costs. AI-generated user-generated content (UGC) is making this a reality, reshaping digital advertising, particularly for mobile and app marketers. With the ability to create …
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11 Mar

OEM Digital Marketing: Growing Your App Beyond Traditional Channels

  • By REPLUG Team
OEM digital marketing
In this guide, we’ll explore how OEM digital marketing works, why it’s becoming a go-to strategy for savvy app marketers, and how it can complement your existing marketing efforts.  Whether you’re launching a new app or looking to grow an …
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05 Mar

How to Market a Niche App (Without Breaking the Bank)

  • By REPLUG Team
niche app
Let’s face it—marketing a niche app on a limited budget can feel like trying to start a campfire in the rain. You know your app solves a real problem, but getting noticed? That’s the tricky part.  This guide explores high-quality, …
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27 Feb

How OEM Ads Can Drive Massive App Growth During Ramadan 2025

  • By Jovana Stanković
oem ads ramadan
Ramadan is one of the most significant periods for mobile engagement across MENA and other predominantly Muslim regions. With shifts in daily routines, consumer behaviors also evolve—people spend more time online at night, engage in increased shopping for Eid, and …
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07 Feb

User Acquisition for Apps: Strategies, Metrics, and Success

  • By Jovana Stanković
user acquisition for apps
Did you know that nearly 50% of Android apps are uninstalled within the first 30 days? This alarming statistic underscores the importance of acquiring users and the right users. Simply driving downloads is no longer enough; businesses must attract high-quality …
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13 Jan

How CRM Supercharges Paid UA Efforts: Proven Strategies to Drive ROI

  • By Pushwoosh
CRM and paid UA
CRM, often seen as a set of tools or platforms, becomes far more powerful when viewed as a comprehensive strategy for building lasting customer relationships.  While paid UA focuses on bringing users to your app, CRM ensures they stay engaged, …
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11 Oct

Mobile App Marketing Campaigns: How to Scale Your App Globally

  • By Jovana Stanković
mobile app marketing campaigns
Scaling a mobile app globally is no small feat. With over 5.5 million apps available across Google Play and Apple’s App Store, competition is fierce. Yet, reaching international markets can be the key to unlocking your app’s growth potential. You …
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