The focus of content creation has shifted towards the audience. So, what is a UGC video? Such content comes into the app marketing play, marking a shift in how stories are told and shared in 2024.
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What …
It is well known that ad creatives play a pivotal role in the success of paid campaigns. But why do some ads captivate and convert while others fall flat? The secret lies not just in the creativity itself but in …
Making a game that captures hearts and minds is just the beginning. The real game-changer is how you bring it to the people who will love it most. In this guide, we’ll explore the real talk of marketing mobile games …
Selecting the most effective distribution channels for apps is crucial for increasing your app’s visibility, enhancing user engagement, and ultimately driving downloads. The correct distribution strategy can transform your app from being just another option in the app stores to …
If you’ve got an Android app, you know how tough it can be to stand out. But don’t worry, we’ve got your back. This guide will walk you through ten simple yet powerful strategies to get your app noticed.
With …
Use community backing right for a successful marketing strategy.
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Social Proof Isn’t Always Ideal For Engaged Users
Social Proof Shines With New Users
Social Proof Embraces Engaged Users Through Nostalgia
Wrap-Up on Social Proof Clichés
Have you …
TikTok is one platform that has taken the world by storm, particularly among younger demographics. Known for its short-form videos and vibrant community, TikTok has become a goldmine for app marketers looking to tap into a massive, engaged user base.…
TikTok continues to set the standard with its innovative features. One such notable addition is the TikTok App Profile Page. This feature has brought a significant shift in how apps are presented and promoted on the platform.
Recognizing its potential …
As TikTok extends its user base, it is no surprise that this growth attracts significant numbers of advertisers. Through the continuous advertising features effort, in July 2021, the platform enabled TikTok Spark Ads property—which lets brands boost posts …
With countless ads competing for attention on Facebook, choosing the right visual element becomes crucial. Given that Facebook often charges per thousand views, each appearance of your ad carries significant importance. A captivating image or video is key to this.…