CREATIVE STRATEGY Archives - REPLUG - Full-Service Mobile App Marketing Agency

12 Mar

AI UGC Videos in App Marketing: Benefits, Challenges, and Best Practices

By Denis Otrjachnin

Imagine launching a high-performing ad campaign—without the usual delays of UGC sourcing, talent management, or production costs. AI-generated user-generated content (UGC) is making this a reality, reshaping digital advertising, particularly for mobile and app marketers. With the ability to create …

24 Jan

Competitors Analysis with Apptica: What, Why, and How

By Apptica

Sorry to break this to you, but your app, however unique and incredible, is not the only one on the market. Want to know what sets successful apps apart in today’s crowded marketplace? Let’s talk about competitive intelligence – your …

27 Jul

User Funnel Analysis: The First Step in the App Growth Strategy

By Luca Mastrorocco
1 comment

user funnel analysis for app growth strategy

A user funnel analysis is typically used to identify how users interact with our product and understand the steps they take before completing the buying cycle. Then, eventually, assess where and why they drop off the funnel. At REPLUG, the …

16 May

Best TikTok Ad Examples to Take Inspiration From in 2024

By Lorenzo Rossi

TikTok has emerged as a dominant force in the social media landscape, redefining how brands engage with audiences through advertising. This platform has revolutionized the world of digital marketing and entertainment with its scrolling feature, promoting speed and content display. …

29 Apr

Trends in Mobile Creatives 2024

By Apptica

The mobile market has grown bigger, making almost 60% of traffic online. This can be attributed to mobile phones catching up with desktops in terms of performance and their inherent convenience. People prefer using smartphones for online shopping, socializing, …

06 Mar

What Is a UGC Video and How to Make the Best Out of It

By Jovana Stanković

The focus of content creation has shifted towards the audience. So, what is a UGC video? Such content comes into the app marketing play, marking a shift in how stories are told and shared in 2024. Table of Contents What …

23 Feb

Optimizing the Ad Creatives Production Process For Successful Paid Campaigns 2024

By Lorenzo Rossi

It is well known that ad creatives play a pivotal role in the success of paid campaigns. But why do some ads captivate and convert while others fall flat? The secret lies not just in the creativity itself but in …

15 Dec

The Power of TikTok Creative Center for 2024

By Jovana Stanković

TikTok is one platform that has taken the world by storm, particularly among younger demographics. Known for its short-form videos and vibrant community, TikTok has become a goldmine for app marketers looking to tap into a massive, engaged user base.…

06 Nov

Making Effective Creatives for Mobile App Promotion: Anatomy of the Perfect Facebook App Install Ads

By Lorenzo Rossi

With countless ads competing for attention on Facebook, choosing the right visual element becomes crucial. Given that Facebook often charges per thousand views, each appearance of your ad carries significant importance. A captivating image or video is key to this.…

09 Oct

Fake Mobile Ads: To Fake or Not to Fake – That’s the Question

By Apptica

This article examines the use of fake mobile ads in the app market, where we delve into examples and consequences of these controversial strategies. Table of contents 1. What Are Fake Ads? 2. Fake Ads Statistics 3. Examples of Fake …