Have you ever played a mobile game and had an ad pop up? Of course you have!
You’re zipping around in your digital race car, heart pounding as you take that last turn. Then BAM! A sneaker ad shows up …
In the app marketing landscape, staying ahead of the curve is essential. In 2023, user-generated content (UGC) videos (and content in general) have emerged as a powerful tool for promoting apps and engaging audiences.
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What are UGC …
TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. With its engaging and interactive short-form videos, TikTok provides an opportunity for brands to reach a vast audience, particularly in the mobile app …
As the mobile app industry rapidly changes, it becomes crucial for marketers to promote their apps properly. Creating screenshots that highlight the app’s features and usefulness is an important part of this marketing strategy.
Moreover, app store screenshot sizes must …
It’s been just over a year since Apple released one of its latest marketing features to facilitate our job as mobile marketers—Custom Product Pages. Let’s see how they can help us improve conversion rates.
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What Are Custom …
There are many factors that you need to include when thinking about Facebook ad copy best practices. In this article, we will cover seven practical pieces of advice on how to do it.
Although many media outlets report a decrease …
Do you think photo metadata is important overall for your mobile app? Of course, it is. In this article, we will focus on its value as well as the best approach when optimizing it.
With the rise of the mobile …
In a crowded and noisy digital advertising world, grabbing users’ attention in a few seconds is not easy. Mobile marketing campaigns are not only about optimizing CTAs and audience targeting but are also about choosing the right ad format for …