With countless ads competing for attention on Facebook, choosing the right visual element becomes crucial. Given that Facebook often charges per thousand views, each appearance of your ad carries significant importance. A captivating image or video is key to this.…
Introduction to A/B Testing
When it comes to sustaining a profitable subscription-based product, changes and improvements are essential.
Without updates, apps can quickly become obsolete as the mobile market constantly changes and evolves. In addition to enhancing app features and …
With millions of apps available in various app stores, developers and marketers face fierce competition in capturing the attention of potential users. Moreover, such an increase in competition on traditional channels also increases the price. This is where OEM marketing …
This article examines the use of fake mobile ads in the app market, where we delve into examples and consequences of these controversial strategies.
Table of contents
1. What Are Fake Ads?
2. Fake Ads Statistics
3. Examples of Fake …
Have you ever played a mobile game and had an ad pop up? Of course you have!
You’re zipping around in your digital race car, heart pounding as you take that last turn. Then BAM! A sneaker ad shows up …
It’s been nearly three years since Apple released one of its latest marketing features, Custom Product Pages, to facilitate our work as mobile marketers. Let’s see how they can help us improve conversion rates.
Table of Contents
What Are Custom …
In the app marketing landscape, staying ahead of the curve is essential. In 2023, user-generated content (UGC) videos (and content in general) have emerged as a powerful tool for promoting apps and engaging audiences.
Table of Contents
What are UGC …
TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. With its engaging and interactive short-form videos, TikTok provides an opportunity for brands to reach a vast audience, particularly in the mobile app …
If you have in the past or decided now to run a Facebook ad—you should know about health checks that Facebook runs on your ad.
So, did you know that Facebook ranks your ads in the backend and qualifies them? …
There are many factors that you need to include when thinking about Facebook ad copy best practices. In this article, we will cover seven practical pieces of advice on how to do it.
Although many media outlets report a decrease …