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GROWTH STRATEGY

16 Feb

Trying TikTok Spark Ads: Our Experiment and Insights

  • By Ekin Gür Sönmez
tiktok spark ads
As TikTok extends its user base, it is no surprise that this growth attracts significant numbers of advertisers. Through the continuous advertising features effort, in July 2021, the platform
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13 Jan

Top 10 Mobile App Performance KPIs You Must Measure in 2023

  • By Jovana Stanković
  • 1 comment
mobile app KPIs
If you have developed a mobile app and it’s already live on Google Play and App store, and you’re promoting it actively—you should now focus on tracking the most
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11 Jan

7 Mobile Marketing Trends to Look Out for in 2023

  • By Jovana Stanković
  • 1 comment
2023 mobile marketing trends
In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them?
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29 Nov

Holiday Special: How to Prepare Your App Strategy for Christmas

  • By Luca Mastrorocco
  • 1 comment
holiday app strategy
With the holidays around the corner, and the end of 2022 approaching, app marketers must prepare for one of the most intense promotional app strategy periods of the year.
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26 Oct

5 Trends to Master Mobile CRM in 2023

  • By Lorenzo Rossi
mobile crm trends 2023
Are you wondering what awaits us in 2023 for CRM for Mobile? We have covered the five trends so that you can level up your game!
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24 Oct

Privacy Thresholds in the SKAdNetwork: What They Mean for Your Campaigns

  • By Ekin Gür Sönmez
skadnetwork privacy
It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for
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05 Oct

Going International With Your App: 4 Steps to Follow

  • By Luca Mastrorocco
app marketing international
Digital advertising has considerably lowered barriers to entry into app internationalization markets for companies of all sizes. Global ad platforms, quick smoke tests, and performance-driven Landing
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05 Sep

Do’s & Don’Ts for an Effective Pre-ATT Prompt

  • By Jovana Stanković
  • 1 comment
ios14 att prompt
Apple’s dreaded iOS14.5 update has arrived. This means that marketers can now no longer ignore the AppTrackingTransparency (ATT prompt) privacy feature. The ATT prompt, which was introduced
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23 Aug

TikTok Business: Promoting Your Mobile App + 3 Learnings From Our Experience

  • By Luca Mastrorocco
  • 3 comments
promoting app on tiktok
TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space
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10 Aug

How App Store Ratings and Reviews Affect Optimization

  • By Antonio Pérez Torres
app rating and review in aso
Are you wondering about the app store rating? Or appstore reviews? And if they have any effect on your optimization strategy? We are here to give insights and tips
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