Let’s face it—marketing a niche app on a limited budget can feel like trying to start a campfire in the rain. You know your app solves a real problem, but getting noticed? That’s the tricky part.
This guide explores high-quality, …
Think building a great app is enough? Think again. In 2025, the best apps don’t just innovate—they market strategically. With rising acquisition costs and fierce competition, standing out requires more than intuition.
Whether you’re gearing up for a new launch …
Did you know that nearly 50% of Android apps are uninstalled within the first 30 days? This alarming statistic underscores the importance of acquiring users and the right users.
Simply driving downloads is no longer enough; businesses must attract high-quality …
Sorry to break this to you, but your app, however unique and incredible, is not the only one on the market. Want to know what sets successful apps apart in today’s crowded marketplace? Let’s talk about competitive intelligence – your …
Rolling out a new product, such as a mobile app, is like a major milestone in a love story—it’s thrilling, nerve-wracking, and full of potential.
In the app marketing world, a hard launch is the equivalent of an …
Some may wonder, “What is a soft launch, and why is it so important?” Let’s keep it simple! A soft launch in app marketing is a strategy where an app is released to a limited audience before a full launch…
CRM, often seen as a set of tools or platforms, becomes far more powerful when viewed as a comprehensive strategy for building lasting customer relationships.
While paid UA focuses on bringing users to your app, CRM ensures they stay engaged, …
Data is key, especially when entering new markets. Asian markets require it even more: often misunderstood or overlooked by European and American developers, the region now finds itself at the forefront of gaming and mobile consumption.
We have partnered with …
(Common Landing Page Mistakes in Web2App Campaigns)
Web-to-app campaigns are revolutionizing user acquisition by combining web and app strategies to drive installs and engagement.
At the core of these campaigns lies a perfect web app—designed to bridge the gap between …
App Store Optimization (ASO) is no longer an option for app creators—it’s necessary.
With millions of apps on both the App Store and Google Play, standing out is a challenge, and just having a great app isn’t enough. The user …