“It costs 7 times more to acquire a new user than to retain an existing one” This well-known statistic can be found in many marketing and
Apple’s dreaded iOS14.5 update has arrived. This means that now marketers cannot ignore anymore the AppTrackingTransparency (ATT) privacy feature. The ATT requires apps to ask users
Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. It takes
TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space
On the 30th of September, REPLUG together with Adjust, Snap, and IronSource organized a very interesting webinar to discuss how 2020 has changed the way we think about mobile
iOS 14 has been on the top of the mind of many marketers this Summer. At WWDC this year, Apple announced that comes September app developers will need to
Paid user acquisition is a crucial part of any app growth strategy. So much that very few app developers manage to grow exponentially without investing in user acquisition. However,
A user funnel analysis is a method typically used to identify how users interact with our product, understand what steps they take before completing the buying cycle, and eventually
Mobile app growth is the result of a careful and balanced strategy that touches on different areas. Too often when thinking about mobile growth, app developers tend to focus
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