GROWTH STRATEGY Archives - REPLUG - Full-Service Mobile App Marketing Agency

19 Jul

How to Leverage AI-powered Tools for Your App Marketing Strategies

By Liam Falsetti

Artificial intelligence (AI) has emerged as a force reshaping industries and redefining possibilities for online work today. From healthcare to finance, entertainment to marketing, AI-powered technologies can drive innovation, enhance efficiencies, and unlock new opportunities. AI’s importance in today’s world …

11 Jul

How to Promote a Fitness App in 2024: Strategies to Increase Engagement and User Base

By Lorenzo Rossi

2024 can be considered a good year to start developing and promoting a fitness app, as various reports show how the Global Digital Fitness App market has chances to grow considerably from now to 2031. Sure, the fitness app market …

09 Jul

The Ultimate Guide to App Marketing Strategies With Limited Budget

By Jovana Stanković

In today’s era, it often seems like only those with substantial budgets can succeed. However, this isn’t necessarily true. The most successful app marketing strategies often hinge on creativity rather than capital. Through this guide, we will explore 10 cost-effective …

31 May

How Mobile Marketing Services Boost Your App’s Success

By Liam Falsetti

Mobile marketing is a crucial strategy for businesses aiming to connect with their target audiences. With the proliferation of smartphones and the increasing reliance on mobile devices for everyday tasks, mobile marketing services have become indispensable for companies striving to …

22 May

How to Promote a Dating App in 2024: Organic and Paid Strategies

By Lorenzo Rossi

The dating app market is undoubtedly one of the most challenging to face in 2024, as shown by the currently available options (more than 1,500 apps) and the already engaged users (around 349 million people). Generalist apps such as …

17 May

Maximizing App Growth with OEM Apps and Ads

By Jovana Stanković

With countless apps seeking attention, marketers constantly search for innovative strategies to attract users. This is where OEM apps and ads step into the spotlight, offering a promising avenue for user acquisition that many have yet to tap into. In …

10 Apr

Boosting App Revenue: Choosing Between Header Bidding and Waterfall

By Lukasz Lebensztejn

Is your app’s ad space reaching its full potential? You built a fantastic app, but you just know it can be monetized even further. Guess what? There’s a way to unlock that hidden potential! Let us introduce you to two …

02 Apr

Guide to Alternative App Stores: New Opportunities for App Marketing

By Jovana Stanković

In a space where Google Play and Apple’s App Store dominate app distribution, alternative app stores offer new perspectives for developers and marketers looking to diversify their reach and enter new markets. Alternative App Stores, often overlooked, present unique advantages, …

20 Mar

How to Double Your Revenue Through Customer Profiles

By Selen Kucukarslan

Our sales are low this quarter. Let’s give discounts to customers. With over ten years in marketing, I’ve often come across this advice in different startups. But here’s the catch: discounts aren’t a magic fix for business growth. They might …

02 Feb

The Best Distribution Channels For Apps

By Simon Kostelny

Selecting the most effective distribution channels for apps is crucial for increasing your app’s visibility, enhancing user engagement, and ultimately driving downloads. The correct distribution strategy can transform your app from being just another option in the app stores to …