As TikTok extends its user base, it is no surprise that this growth attracts significant numbers of advertisers. Through the continuous advertising features effort, in July 2021, the platform
If you have developed a mobile app and it’s already live on Google Play and App store, and you’re promoting it actively—you should now focus on tracking the most
In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them?
With the holidays around the corner, and the end of 2022 approaching, app marketers must prepare for one of the most intense promotional app strategy periods of the year.
Are you wondering what awaits us in 2023 for CRM for Mobile? We have covered the five trends so that you can level up your game!
It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for
Digital advertising has considerably lowered barriers to entry into app internationalization markets for companies of all sizes.
Global ad platforms, quick smoke tests, and performance-driven Landing
Apple’s dreaded iOS14.5 update has arrived. This means that marketers can now no longer ignore the AppTrackingTransparency (ATT prompt) privacy feature.
The ATT prompt, which was introduced
TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space
Are you wondering about the app store rating? Or appstore reviews? And if they have any effect on your optimization strategy? We are here to give insights and tips