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GROWTH STRATEGY

03 Aug

How to Measure App Store Optimization (ASO) Success

  • By Luca Mastrorocco
how to measure aso success
Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. So the
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27 Jul

User Funnel Analysis: The First Step in the App Growth Strategy

  • By Luca Mastrorocco
  • 1 comment
user funnel analysis for app growth strategy
A user funnel analysis is a method typically used to identify how users interact with our product and understand what steps they take before completing the buying cycle. Then,
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03 Jun

Mobile App Launch: Combining ASO and Paid UA

  • By Luca Mastrorocco
mobile app launch
For the mobile app launch to be successful, you must consider combining ASO and Paid UA activities. With about 6 million mobile applications available in the
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15 Mar

Growth Rocket Model – Scaling App Marketing Strategy Efficiently

  • By Luca Mastrorocco
  • 1 comment
growth rocket model
Want to know how to successfully scale your app marketing strategy? In this article find the Growth Rocket Model, designed by REPLUG. Mobile app growth is
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15 Feb

Paid User Acquisition: Are Non-transparent Channels Harming Your Growth?

  • By Luca Mastrorocco
  • 1 comment
user acquisition
Paid user acquisition is a crucial part of any app growth strategy. So much, so that very few app developers manage to grow exponentially without investing in user acquisition.
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07 Oct

6 Things To Know About iOS 14 Update That Will Affect Mobile Marketing

  • By Luca Mastrorocco
  • 2 comments
ios 14 changes
The iOS 14 update has been at the top of the mind of many marketers this Summer. At WWDC this year, Apple announced that app developers would need to
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