In 2024, OEM Android will be an interesting player in app marketing strategies. This article explores how OEMs offer a distinct advantage in app promotion by integrating apps directly into their devices.
You’ll learn about the specifics of how OEMs …
In 2023, over 80% of app marketers attributed their success to targeted advertising, with Facebook leading as a primary platform.
This social media channel offers an invaluable resource: the Facebook Ads Library. This tool has proven to be a game-changer …
If you’ve got an Android app, you know how tough it can be to stand out. But don’t worry, we’ve got your back. This guide will walk you through ten simple yet powerful strategies to get your app noticed.
With …
Use community backing right for a successful marketing strategy.
Table of Contents
Social Proof Isn’t Always Ideal For Engaged Users
Social Proof Shines With New Users
Social Proof Embraces Engaged Users Through Nostalgia
Wrap-Up on Social Proof Clichés
Have you …
TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space have been observing the growth of this app. Still, very few …
Ever wonder why some ads just seem to get you? Like they’ve been tailored with precision, speaking directly to your needs and interests?
The other day, I kept seeing ads for these cool Nike workout shoes on my wishlist. It …
The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like META, TikTok, and more adopt it. So, hold off on …
Launching an app in today’s saturated market calls for more than just a great idea; it demands unique ways to promote your app. App promotion isn’t just about driving downloads — it’s about building a lasting connection with your audience. …
Introduction to A/B Testing
When it comes to sustaining a profitable subscription-based product, changes and improvements are essential.
Without updates, apps can quickly become obsolete as the mobile market constantly changes and evolves. In addition to enhancing app features and …
Media Mix Modeling comes in when performance data has proven to be a valuable resource for decision-making, but obtaining insights has become more complex.
Table of Contents
What is Media Mix Modeling (MMM)?
What Is the Difference Between MMM and …