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USER ACQUISITION

10 Feb

TikTok CPM and Advertising: Our Latest Tests and Results

  • By Jovana Stanković
tiktok cpm
TikTok is quite popular and offers a lot of advertising possibilities for new and older apps. Now, what is the TikTok CPM, and how much does advertising on the
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27 Jan

TikTok App Profile Page: Our Test and Things You Should Avoid

  • By Ekin Gür Sönmez
tiktok app profile page
TikTok has just recently announced a new feature called App Profile Page, and of course, we were among the first to test it for our clients.
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20 Jan

Apple Search Ads New Placements: What Did We Learn From Testing?

  • By Lorenzo Rossi
  • 2 comments
Apple Search Ads will be your best asset for increasing app visibility, downloads, and success. In our useful article, we’ve included all of the information on Apple Search Ads’
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19 Dec

How to Scale Paid User Acquisition in 2023: A 5-Step Process for Success

  • By Lorenzo Rossi
  • 4 comments
paid user acquisition
Let’s be honest: paid mobile app user acquisition is a mess. And if you don’t agree with this, either you’re lying to yourself, or you’ve been frozen for the
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15 Dec

How to Ensure an Effective User Onboarding in 2023

  • By Lorenzo Rossi
  • 2 comments
app user onboarding
If you want to keep user onboarding as efficient as possible in 2023, in this article, you will find everything ranging from tips, tricks, and examples to get you
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24 Oct

Privacy Thresholds in the SKAdNetwork: What They Mean for Your Campaigns

  • By Ekin Gür Sönmez
skadnetwork privacy
It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for
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19 Sep

Writing Facebook Ad Copy: 7 Superior Advice to Boost Conversions

  • By Lorenzo Rossi
writing facebook ad copy 7 advices
There are many factors that you need to include when writing Facebook Ad copy. In this article, we will cover seven practical pieces of advice on how to do
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23 Aug

TikTok Business: Promoting Your Mobile App + 3 Learnings From Our Experience

  • By Luca Mastrorocco
  • 3 comments
promoting app on tiktok
TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space
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03 Jun

Mobile App Launch: Combining ASO and Paid UA

  • By Luca Mastrorocco
mobile app launch
For the mobile app launch to be successful, you must consider combining ASO and Paid UA activities. With about 6 million mobile applications available in the
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23 May

Facebook Campaign Optimization in a Post-IDFA World

  • By Ekin Gür Sönmez
campaign optimization mobile facebook
Mobile campaign optimization can now seem scary after the introduction of iOS 14. We are here to help you navigate these abrupt changes with our insights.
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