This article was originally published on Business of Apps.
With over 6 million mobile applications available in the two major Stores, getting users’ attention when
Multilingualism is defined as the practice of using more than one language by either a person or a country. There’s an important difference between social and personal multilingualism, especially
In a crowded and noisy digital advertising world, grabbing users’ attention in a few seconds is not an easy task. Mobile marketing campaigns are not only about optimizing CTAs
It’s been now a few months since the announcement of iOS 14 and its ATT (AppTracking Transparency) implementation in the mobile app marketing world. Since then, many marketers are
TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space
Paid user acquisition is a crucial part of any app growth strategy. So much that very few app developers manage to grow exponentially without investing in user acquisition. However,
Although many media outlets report there’s been a decrease in its usage, Facebook is still the number 1 Social Network with the highest number of daily active users (DAU),
EN 
IT