Subscription apps often hit a wall when trying to scale paid user acquisition.
CPAs rise. Creatives fatigue.And expanding into new regions feels like lighting a budget on fire.
But here’s what we’ve learned at REPLUG:
Scaling UA sustainably is …
Imagine launching a high-performing ad campaign—without the usual delays of UGC sourcing, talent management, or production costs. AI-generated user-generated content (UGC) is making this a reality, reshaping digital advertising, particularly for mobile and app marketers.
With the ability to create …
Ramadan is one of the most significant periods for mobile engagement across MENA and other predominantly Muslim regions. With shifts in daily routines, consumer behaviors also evolve—people spend more time online at night, engage in increased shopping for Eid, and …
Did you know that nearly 50% of Android apps are uninstalled within the first 30 days? This alarming statistic underscores the importance of acquiring users and the right users.
Simply driving downloads is no longer enough; businesses must attract high-quality …
TikTok continues to offer new solutions for app marketers. One of their latest features, SMART+, uses automated optimization to enhance campaign performance.
Recently, we tested TikTok’s SMART+ campaign against a traditional ROAS-optimized campaign for a dating app with in-app purchases …
Today, fraud remains a big challenge in app marketing, with app install fraud reaching alarming levels.
According to AppsFlyer, fraud exposure in the app market has grown by 40% in recent years, costing the industry an estimated $5.4 …
For the mobile application launch to be successful, you must consider combining ASO and Paid UA activities.
With about 6 million mobile applications available in the two major Stores, getting users’ attention when launching a new mobile app has …
In the world of shopping apps, small businesses must focus on the power of social media marketing. With millions of active users across various social media platforms, small shopping apps have an opportunity to increase brand awareness, foster brand loyalty, …
The dating app market is undoubtedly one of the most challenging to face in 2024, as shown by the currently available options (more than 1,500 apps) and the already engaged users (around 349 million people).
Generalist apps such as …
Traditional channels like Meta and Google are becoming more expensive and less effective. CPAs are rising. Competition is fierce. And retention? A constant struggle.
That’s why top-performing UA teams are turning to a smarter lever—OEM apps and ads…