The dating app market is undoubtedly one of the most challenging to face in 2024, as shown by the currently available options (more than 1,500 apps) and the already engaged users (around 349 million people).
Generalist apps such as …
With countless apps seeking attention, marketers constantly search for innovative strategies to attract users. This is where OEM apps and ads step into the spotlight, offering a promising avenue for user acquisition that many have yet to tap into. In …
TikTok has emerged as a dominant force in the social media landscape, redefining how brands engage with audiences through advertising.
This platform has revolutionized the world of digital marketing and entertainment with its scrolling feature, promoting speed and content display. …
The Apple Search Ads (ASA) platform is designed to help people discover your app on the App Store and match customers at the right moments when they’re looking for the type of service you offer.
ASA also has a basic …
Is your app’s ad space reaching its full potential? You built a fantastic app, but you just know it can be monetized even further.
Guess what? There’s a way to unlock that hidden potential!
Let us introduce you to two …
Our sales are low this quarter. Let’s give discounts to customers.
With over ten years in marketing, I’ve often come across this advice in different startups. But here’s the catch: discounts aren’t a magic fix for business growth.
They might …
It is well known that ad creatives play a pivotal role in the success of paid campaigns. But why do some ads captivate and convert while others fall flat? The secret lies not just in the creativity itself but in …
Making a game that captures hearts and minds is just the beginning. The real game-changer is how you bring it to the people who will love it most. In this guide, we’ll explore the real talk of marketing mobile games …
Selecting the most effective distribution channels for apps is crucial for increasing your app’s visibility, enhancing user engagement, and ultimately driving downloads. The correct distribution strategy can transform your app from being just another option in the app stores to …
In 2023, over 80% of app marketers attributed their success to targeted advertising, with Facebook leading as a primary platform.
This social media channel offers an invaluable resource: the Facebook Ads Library. This tool has proven to be a game-changer …