USER ACQUISITION Archives - REPLUG - Mobile App Marketing Growth Consultancy & Agency

22 Sep

User Acquisition Strategy for Apps: What Is Paid UA and When to Use It?

By Jovana Stanković

In the world of app development, acquiring users is a top priority. However, achieving this goal isn’t just about attracting any users; it’s about attracting the right users. This article will guide you through the intricate process of user acquisition …

08 Aug

Guide to TikTok Campaigns: Mobile Apps Edition

By Ekin Gür Sönmez

TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. With its engaging and interactive short-form videos, TikTok provides an opportunity for brands to reach a vast audience, particularly in the mobile app …

21 Jul

OEM Marketing (Dynamic Preloads): A 2023 Guide for App Marketers and Developers

By Jovana Stanković

With millions of apps available in various app stores, developers and marketers face fierce competition in capturing the attention of potential users. Moreover, such an increase in competition on traditional channels also increases the price. This is where OEM marketing …

02 Jun

TikTok CPM and Advertising: Our Latest Tests and Results

By Jovana Stanković
1 comment

TikTok is quite popular and offers a lot of advertising possibilities for new and older apps. Now, what is the TikTok CPM, and how much does advertising on the app cost? Table of Contents TikTok’s Sudden Rise TikTok’s CPM Compared …

01 Jun

How to Scale Paid User Acquisition in 2023: A 5-Step Process for Success

By Lorenzo Rossi
4 comments

Let’s be honest: paid mobile app user acquisition is a mess. And if you don’t agree with this, either you’re lying to yourself, or you’ve been frozen for the past three years and just woke up. Table of Contents Mobile …

07 Apr

Fake Ads: To Fake or Not to Fake – That’s the Question

By Apptica

The number of advertisers in the app market continues to grow despite the overall recession trend, strict privacy policy, and general post-covid fallout. In 2022 the total number of advertisers was more than 120 thousand compared to 60 thousand in …

31 Mar

Tracking Lifetime Metrics in Paid UA: Cohort Analysis

By Ekin Gür Sönmez

One of the biggest issues in paid UA is that it can be difficult to accurately measure the true impact of a particular campaign or channel over time. In performance marketing, we typically evaluate campaigns and channels based on their …

17 Mar

Web2App Campaign: Benefits and Challenges

By George Natsvlishvili

Web2App (web to app) campaign is an alternative way to acquire users on top of classic UA channels. We will dig deep into this topic and see all the benefits, challenges, and findings.

27 Jan

TikTok App Profile Page: Our Test and Things You Should Avoid

By Ekin Gür Sönmez

TikTok has just recently announced a new feature called App Profile Page, and of course, we were among the first to test it for our clients. We would like to present you with our tests, in-depth results, and how the …

20 Jan

Apple Search Ads New Placements: What Did We Learn From Testing?

By Lorenzo Rossi
2 comments

Apple Search Ads will be your best asset for increasing app visibility, downloads, and success. In our useful article, we’ve included all of the information on Apple Search Ads’ new placements and what insights we gained through our tests. The …

USER ACQUISITION

User Acquisition Strategy for Apps: What Is Paid UA and When to Use It?

Guide to TikTok Campaigns: Mobile Apps Edition

OEM Marketing (Dynamic Preloads): A 2023 Guide for App Marketers and Developers

<strong>TikTok CPM and Advertising: Our Latest Tests and Results</strong>

How to Scale Paid User Acquisition in 2023: A 5-Step Process for Success

Fake Ads: To Fake or Not to Fake – That’s the Question

<strong>Tracking Lifetime Metrics in Paid UA: Cohort Analysis</strong>

<strong>Web2App Campaign: Benefits and Challenges</strong>

<strong>TikTok App Profile Page: Our Test and Things You Should Avoid</strong>

<strong>Apple Search Ads New Placements: What Did We Learn From Testing?</strong>