It is well known that ad creatives play a pivotal role in the success of paid campaigns. But why do some ads captivate and convert while others fall flat? The secret lies not just in the creativity itself but in …
Google Privacy Sandbox update is a big deal for people who market apps. It’s all about giving users more privacy, which means changing how marketers collect and use data.
Here’s what we know for now in summary:
Goodbye, GAID: Google …
Making a game that captures hearts and minds is just the beginning. The real game-changer is how you bring it to the people who will love it most. In this guide, we’ll explore the real talk of marketing mobile games …
Selecting the most effective distribution channels for apps is crucial for increasing your app’s visibility, enhancing user engagement, and ultimately driving downloads. The correct distribution strategy can transform your app from being just another option in the app stores to …
Apple has rolled out iOS 17.4, a major update introducing an alternative app store designed to align with the European Union’s Digital Markets Act (DMA). This latest version marks a shift in Apple’s approach to app distribution and management, …
In 2024, OEM Android will be an interesting player in app marketing strategies. This article explores how OEMs offer a distinct advantage in app promotion by integrating apps directly into their devices.
You’ll learn about the specifics of how OEMs …
In 2023, over 80% of app marketers attributed their success to targeted advertising, with Facebook leading as a primary platform.
This social media channel offers an invaluable resource: the Facebook Ads Library. This tool has proven to be a game-changer …
REPLUG has always been at the forefront of innovation and efficiency in mobile marketing. This year, we’ve reached an exciting new height: winning the prestigious Grand Prix at the 14th Effective Mobile Marketing Awards. Moreover, in a groundbreaking partnership …
TikTok is one platform that has taken the world by storm, particularly among younger demographics. Known for its short-form videos and vibrant community, TikTok has become a goldmine for app marketers looking to tap into a massive, engaged user base.…
Since its inception in 2016, TikTok has evolved into a global social media sensation. Its journey from a regional app to a worldwide phenomenon is as remarkable as it is swift.
TikTok, born as Douyin, was created by ByteDance, a …