Have you ever played a mobile game and had an ad pop up? Of course you have!
You’re zipping around in your digital race car, heart pounding as you take that last turn. Then BAM! A sneaker ad shows up …
It’s been nearly three years since Apple released one of its latest marketing features, Custom Product Pages, to facilitate our work as mobile marketers. Let’s see how they can help us improve conversion rates.
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What Are Custom …
Harnessing both organic and paid channels is pivotal for app marketers aspiring to extend their reach.. That is why we are going to cover the Google UAC topic today.
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What Is App Campaign in Google Ads?
What …
In the world of app development, acquiring users is a top priority. However, achieving this goal isn’t just about attracting any users; it’s about attracting the right users. This article will guide you through the intricate process of user acquisition …
In August 2023, Apple launched the Ad Repository for Apple Search Ads in alignment with the European Digital Services Act. This significant release brought intriguing metrics, including insights into active users within EU countries.
This update also brings exciting metrics, …
As businesses increasingly recognize TikTok’s potential, understanding the elements of its ad specs becomes a must. In this comprehensive guide, we delve deep into the tiniest details of video length, resolution, aspect ratio, file types, and file size requirements for …
TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. With its engaging and interactive short-form videos, TikTok provides an opportunity for brands to reach a vast audience, particularly in the mobile app …
App marketing is not a piece of cake – it’s never been and will never be. Especially in light of recent disruptions the mobile industry faces, app marketing has evolved into a field of action that requires maximum attention and …
Apple Search Ads will be your best asset for increasing app visibility, downloads, and success. In our useful article, we’ve included all of the information on Apple Search Ads’ new placements and what insights we gained through our tests.
The …
As mobile app marketing continues to evolve, Apple’s SKAdNetwork (SKAN) has become a critical tool for marketers. With privacy as a core focus, SKAN enables effective ad attribution while sticking to Apple’s uncompromising user data protections.
As of 2025, Apple’s …