USER ACQUISITION Archives - Page 4 of 4 - REPLUG - Full-Service Mobile App Marketing Agency

08 Aug

Guide to TikTok Campaigns: Mobile Apps Edition

By Lorenzo Rossi

TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. With its engaging and interactive short-form videos, TikTok provides an opportunity for brands to reach a vast audience, particularly in the mobile app …

03 Mar

8 Common Mistakes When Marketing Your App (And Why Do You Need an Audit)

By Lorenzo Rossi

We’ve been saying that in many circumstances and articles: app marketing is not a piece of cake – it’s never been and will never be. Especially in light of recent disruptions the mobile industry faces, app marketing has evolved into …

20 Jan

<strong>Apple Search Ads New Placements: What Did We Learn From Testing?</strong>

By Lorenzo Rossi
2 comments

Apple Search Ads will be your best asset for increasing app visibility, downloads, and success. In our useful article, we’ve included all of the information on Apple Search Ads’ new placements and what insights we gained through our tests. The …

24 Oct

Privacy Thresholds in the SKAdNetwork: What They Mean for Your Campaigns

By Lorenzo Rossi

It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for campaigns that target iOS users. Although privacy thresholds on conversion principles are …

18 Oct

Writing Facebook Ad Copy: 7 Superior Advice to Boost Conversions

By Lorenzo Rossi

There are many factors that you need to include when thinking about Facebook ad copy best practices. In this article, we will cover seven practical pieces of advice on how to do it. Although many media outlets report a decrease …

03 Jun

Mobile App Launch: Combining ASO and Paid UA

By Luca Mastrorocco

For the mobile app launch to be successful, you must consider combining ASO and Paid UA activities. With about 6 million mobile applications available in the two major Stores, getting users’ attention when launching a new mobile app has become …

23 May

Facebook Campaign Optimization in a Post-IDFA World

By Lorenzo Rossi

Mobile campaign optimization can now seem scary after the introduction of iOS 14. We are here to help you navigate these abrupt changes with our insights. It’s been over a year since the announcement of iOS 14 and its ATT …

04 Mar

Advertising Your Mobile App in Multilingual Countries With Facebook

By Lorenzo Rossi

Have you wondered how you manage mobile app advertising in multilingual countries? Today we show you one way to do it through Facebook. Read on! Have you finally finished your mobile app and are eager to share it with the …

15 Feb

Paid User Acquisition: Are Non-transparent Channels Harming Your Growth?

By Luca Mastrorocco
1 comment

Paid user acquisition is a crucial part of any app growth strategy. So much, so that very few app developers manage to grow exponentially without investing in user acquisition. However, as much as it is important, for many, it can …