Apple has rolled out iOS 17.4, a major update introducing an alternative app store designed to align with the European Union’s Digital Markets Act (DMA). This latest version marks a shift in Apple’s approach to app distribution and management, …
In 2024, OEM Android will be an interesting player in app marketing strategies. This article explores how OEMs offer a distinct advantage in app promotion by integrating apps directly into their devices.
You’ll learn about the specifics of how OEMs …
In 2023, over 80% of app marketers attributed their success to targeted advertising, with Facebook leading as a primary platform.
This social media channel offers an invaluable resource: the Facebook Ads Library. This tool has proven to be a game-changer …
If you’ve got an Android app, you know how tough it can be to stand out. But don’t worry, we’ve got your back. This guide will walk you through ten simple yet powerful strategies to get your app noticed.
With …
Creating an effective App Store description is a process that involves understanding the nuances of mobile app marketing, App Store optimization, and the changes in user expectations.
Table of Contents
Understanding the App Store Environment
Elements of an App Store …
REPLUG has always been at the forefront of innovation and efficiency in mobile marketing. This year, we’ve reached an exciting new height: winning the prestigious Grand Prix at the 14th Effective Mobile Marketing Awards. Moreover, in a groundbreaking partnership …
TikTok is one platform that has taken the world by storm, particularly among younger demographics. Known for its short-form videos and vibrant community, TikTok has become a goldmine for app marketers looking to tap into a massive, engaged user base.…
In the past years, the topic of Customer Relationship Management has gained more attention for many companies operating in the mobile industry. The primary goal of customer relationship management is to build and maintain lasting relationships with customers.
Given the …
Since its inception in 2016, TikTok has evolved into a global social media sensation. Its journey from a regional app to a worldwide phenomenon is as remarkable as it is swift.
TikTok, born as Douyin, was created by ByteDance, a …
TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space have been observing the growth of this app. Still, very few …