app marketing Archives - Page 2 of 11 - REPLUG - Full-Service Mobile App Marketing Agency

16 May

Google I/O 2024: What’s New in Google Play

By Liam Falsetti

On May 14, Google presented I/O 2024, the big tech giant’s most important annual conference. At the Shoreline Amphitheatre in Mountain View, various mobile innovations were presented, including several updates concerning Google Play. Therefore, this article will examine …

29 Apr

Trends in Mobile Creatives 2024

By Apptica

The mobile market has grown bigger, making almost 60% of traffic online. This can be attributed to mobile phones catching up with desktops in terms of performance and their inherent convenience. People prefer using smartphones for online shopping, socializing, …

18 Apr

Strategic App Store Category Selection: Boost Your ASO with REPLUG

By Edoardo Cavalcanti

In the world of mobile apps, the strategic choice of App Store categories is a key factor in determining an app’s trajectory of success. This strategic choice significantly affects an app’s visibility, positioning it to attract the right audience and …

11 Apr

Brand Defense and Cannibalization in Apple Search Ads: A REPLUG Guide

By Luca Lancia

The Apple Search Ads (ASA) platform is designed to help people discover your app on the App Store and match customers at the right moments when they’re looking for the type of service you offer. ASA also has a basic …

10 Apr

Boosting App Revenue: Choosing Between Header Bidding and Waterfall

By Lukasz Lebensztejn

Is your app’s ad space reaching its full potential? You built a fantastic app, but you just know it can be monetized even further. Guess what? There’s a way to unlock that hidden potential! Let us introduce you to two …

20 Mar

How to Double Your Revenue Through Customer Profiles

By Selen Kucukarslan

Our sales are low this quarter. Let’s give discounts to customers. With over ten years in marketing, I’ve often come across this advice in different startups. But here’s the catch: discounts aren’t a magic fix for business growth. They might …

15 Mar

U.S. House Approves Bill Mandating ByteDance to Divest TikTok or Face Ban

By REPLUG - APP MARKETING EXPERTS

In a decisive vote on Wednesday, the U.S. House of Representatives passed a bill targeting TikTok’s Chinese parent company, ByteDance. The legislation, receiving overwhelming bipartisan support with a vote of 352-65, mandates ByteDance to divest its popular social media …

06 Mar

What Is a UGC Video and How to Make the Best Out of It

By Jovana Stanković

The focus of content creation has shifted towards the audience. So, what is a UGC video? Such content comes into the app marketing play, marking a shift in how stories are told and shared in 2024. Table of Contents What …

23 Feb

Optimizing the Ad Creatives Production Process For Successful Paid Campaigns 2024

By Lorenzo Rossi

It is well known that ad creatives play a pivotal role in the success of paid campaigns. But why do some ads captivate and convert while others fall flat? The secret lies not just in the creativity itself but in …

13 Feb

Google Privacy Sandbox: What to Expect

By REPLUG - APP MARKETING EXPERTS

Google Privacy Sandbox update is a big deal for people who market apps. It’s all about giving users more privacy, which means changing how marketers collect and use data. Here’s what we know for now in summary: Goodbye, GAID: Google …