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31 May

Mobile App Marketing Insights: 5 Things to Focus On in 2023

  • By Jovana Stanković
mobile app marketing insights
The rise of mobile apps in our modern internet era has revolutionized every aspect of everyday tasks. With plenty of apps available in various app stores, app marketers face
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22 May

New Changes in Google Play for 2023

  • By Jovana Stanković
google play updates
The Google Play team has been working on several new, exciting features and bigger changes over the past few years to help app developers and marketers.
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12 May

Why You Should Consider App Marketing Agencies Along With Your In-House Team

  • By Jovana Stanković
In today’s digital world, mobile applications have become essential for businesses looking to engage with their customers and increase their visibility in the market. Yet, developing a mobile application
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05 May

Facebook Automated App Ads: Should You Try It?

  • By Ekin Gür Sönmez
facebook automated app ads
Advantage+ App Campaigns, also known as Automated App Campaigns, is a campaign type available on Facebook (META) that enables app marketers to create and run ads for their mobile
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13 Apr

Google Play and App Store Screenshot Sizes: 2023 Guide

  • By Jovana Stanković
app store screenshot sizes
As the mobile app industry rapidly changes, it becomes crucial for marketers to promote their apps properly. Creating screenshots that highlight the app’s features and usefulness is an important
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07 Apr

Fake Ads: To Fake or Not to Fake – That’s the Question

  • By Apptica
fake ads
The number of advertisers in the app market continues to grow despite the overall recession trend, strict privacy policy, and general post-covid fallout. In 2022 the total number of
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31 Mar

<strong>Tracking Lifetime Metrics in Paid UA: Cohort Analysis</strong>

  • By Ekin Gür Sönmez
cohort analysis
One of the biggest issues in paid UA is that it can be difficult to accurately measure the true impact of a particular campaign or channel over time. In
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31 Mar

<strong>ASO Definition and Why App Marketers Need It</strong>

  • By Jovana Stanković
aso definition
ASO is a critical aspect of mobile app marketing that can help app marketers improve their app’s visibility, attract more users, and increase revenue. Here are some crucial App
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24 Mar

<strong>What Makes an Effective App User Retention Strategy? A View from 2023</strong>

  • By Elena Kozlova
user retention strategy
In the last three years, the mobile users’ world has changed. From binge-using apps for every daily task at the outbreak of the pandemic, customers returned to being mindful
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17 Mar

<strong>Web2App Campaign: Benefits and Challenges</strong>

  • By George Natsvlishvili
web2app campaigns
Web2App (web to app) campaign is an alternative way to acquire users on top of classic UA channels. We will dig deep into this topic and see all the
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