app marketing Archives - REPLUG - Full-Service Mobile App Marketing Agency

17 Apr

In-App Events (IAEs): What Works, What Doesn’t, and How to Make Them Count

By Nikoloz Khatiashvili

Over the past few years, In-App Events (IAEs) have become a standard tool in the ASO playbook. Introduced by Apple to help apps promote timely content, IAEs seem—on the surface—like a no-brainer: they promise extra visibility, a chance to re-engage …

15 Apr

OEM Advertising: The App Growth Channel You Can’t Ignore

By Luca Mastrorocco

TL;DR: OEM advertising lets you promote your app inside Android devices — through setup screens, smart folders, and OEM app stores — instead of relying only on Facebook or Google. It’s fraud-resistant, cheaper, and hits users earlier in their journey. …

08 Apr

In-App Marketing Strategies That Actually Drive Engagement: Proven Tactics

By Lorenzo Rossi

You’ve invested time, money, and energy into building your app — but what happens after the download? If users aren’t sticking around, your growth is stalling. Truth is: acquiring users is only half the battle. If they churn after one …

12 Mar

AI UGC Videos in App Marketing: Benefits, Challenges, and Best Practices

By Denis Otrjachnin

Imagine launching a high-performing ad campaign—without the usual delays of UGC sourcing, talent management, or production costs. AI-generated user-generated content (UGC) is making this a reality, reshaping digital advertising, particularly for mobile and app marketers. With the ability to create …

11 Mar

OEM Digital Marketing: Growing Your App Beyond Traditional Channels

By REPLUG Team

In this guide, we’ll explore how OEM digital marketing works, why it’s becoming a go-to strategy for savvy app marketers, and how it can complement your existing marketing efforts. Whether you’re launching a new app or looking to grow an …

05 Mar

How to Market a Niche App (Without Breaking the Bank)

By REPLUG Team

Let’s face it—marketing a niche app on a limited budget can feel like trying to start a campfire in the rain. You know your app solves a real problem, but getting noticed? That’s the tricky part. This guide explores high-quality, …

27 Feb

How OEM Ads Can Drive Massive App Growth During Ramadan 2025

By Jovana Stanković

Ramadan is one of the most significant periods for mobile engagement across MENA and other predominantly Muslim regions. With shifts in daily routines, consumer behaviors also evolve—people spend more time online at night, engage in increased shopping for Eid, and …

18 Feb

Why Keyword Research is Still Important for ASO in 2025

By Oriane Ineza

App Store Optimization (ASO) has changed significantly, but keyword research remains the foundation of app discoverability. With millions of apps competing for attention, selecting and optimizing the right keywords is essential for visibility, rankings, and downloads. While AI-driven recommendations and …

14 Feb

App Marketing Strategies for 2025: A Guide for Startups and Enterprises

By Jovana Stanković

Think building a great app is enough? Think again. In 2025, the best apps don’t just innovate—they market strategically. With rising acquisition costs and fierce competition, standing out requires more than intuition. Whether you’re gearing up for a new launch …

07 Feb

User Acquisition for Apps: Strategies, Metrics, and Success

By Jovana Stanković

Did you know that nearly 50% of Android apps are uninstalled within the first 30 days? This alarming statistic underscores the importance of acquiring users and the right users. Simply driving downloads is no longer enough; businesses must attract high-quality …