app marketing Archives - REPLUG - Full-Service Mobile App Marketing Agency

19 Jul

How to Leverage AI-powered Tools for Your App Marketing Strategies

By Liam Falsetti

Artificial intelligence (AI) has emerged as a force reshaping industries and redefining possibilities for online work today. From healthcare to finance, entertainment to marketing, AI-powered technologies can drive innovation, enhance efficiencies, and unlock new opportunities. AI’s importance in today’s world …

11 Jul

How to Promote a Fitness App in 2024: Strategies to Increase Engagement and User Base

By Lorenzo Rossi

2024 can be considered a good year to start developing and promoting a fitness app, as various reports show how the Global Digital Fitness App market has chances to grow considerably from now to 2031. Sure, the fitness app market …

09 Jul

The Ultimate Guide to App Marketing Strategies With Limited Budget

By Jovana Stanković

In today’s era, it often seems like only those with substantial budgets can succeed. However, this isn’t necessarily true. The most successful app marketing strategies often hinge on creativity rather than capital. Through this guide, we will explore 10 cost-effective …

18 Jun

Scale 2024 Fast: App Guide Jackpot for Google Play Console

By Liam Falsetti

Why are some apps successful in the Play Store while others fall behind? The difference is mastering one crucial tool for all Android apps: the Google Play Console. With over 3 billion active Android devices worldwide, Google Play Console …

11 Jun

Apple WWDC24: What’s New for iPhone Users

By Liam Falsetti

Apple usually uses its Worldwide Developers Conference (WWDC) to unveil significant software updates and launch new devices (such as the Apple Vision Pro in 2023). However, this year, Apple shifted the focus away from gadgets and dedicated plenty …

31 May

How Mobile Marketing Services Boost Your App’s Success

By Liam Falsetti

Mobile marketing is a crucial strategy for businesses aiming to connect with their target audiences. With the proliferation of smartphones and the increasing reliance on mobile devices for everyday tasks, mobile marketing services have become indispensable for companies striving to …

24 May

What are the Best App Store Optimization (ASO) Tools?

By Edoardo Cavalcanti

In the crowded world of mobile apps, grabbing attention is key to making it big. This is where App Store Optimization (ASO) comes into play. From optimizing keywords and metadata to improving visual assets such as screens and icons, ASO …

22 May

How to Promote a Dating App in 2024: Organic and Paid Strategies

By Lorenzo Rossi

The dating app market is undoubtedly one of the most challenging to face in 2024, as shown by the currently available options (more than 1,500 apps) and the already engaged users (around 349 million people). Generalist apps such as …

17 May

Maximizing App Growth with OEM Apps and Ads

By Jovana Stanković

With countless apps seeking attention, marketers constantly search for innovative strategies to attract users. This is where OEM apps and ads step into the spotlight, offering a promising avenue for user acquisition that many have yet to tap into. In …

16 May

Best TikTok Ad Examples to Take Inspiration From in 2024

By Luca Lancia

TikTok has emerged as a dominant force in the social media landscape, redefining how brands engage with audiences through advertising. This platform has revolutionized the world of digital marketing and entertainment with its scrolling feature, promoting speed and content display. …