app marketing Archives - REPLUG - Full-Service Mobile App Marketing Agency

11 Jul

How to Increase App Downloads: 5 Proven Strategies That Actually Work

By Jovana Stanković

TL;DR: To increase app downloads, you need to optimize your app store listing, improve ASO, boost trust through reviews, localize for Google Play, and apply smart marketing tactics like influencer outreach and referral programs. Getting your app discovered in today’s …

27 May

REPLUG Becomes a Certified Moloco Partner

By Jovana Stanković

We’re excited to announce that REPLUG is now officially a Certified Moloco Partner. This partnership is more than just a badge — it marks a strategic collaboration that brings even more value to our clients and the brands we …

26 May

How Smart ASO Helped a Survey App Win in Brazil’s Toughest App Store Category

By Saba Kiria

The “make money” app category in Brazil is brutal: dominated by casino-style apps, heavy ad budgets, and vague promises of rewards. Most new apps entering this space get buried. But not this time. In early 2025, REPLUG’s ASO team helped …

22 May

+40% CPA Drop, +5X Install Rise, and One Rule: Don’t Stop Testing

By Tugce Karakurum

Subscription apps often hit a wall when trying to scale paid user acquisition. CPAs rise. Creatives fatigue.And expanding into new regions feels like lighting a budget on fire. But here’s what we’ve learned at REPLUG: Scaling UA sustainably is …

21 May

How Ecosia Gained +700% Visibility with One Bold ASO Move

By Nikoloz Khatiashvili

App Store Optimization (ASO) isn’t magic. But when it’s done with intent, precision, and obsession, it can drive results that feel like magic. Take Ecosia: a privacy-first browser app that plants trees when users search. For years, its store visibility …

17 Apr

In-App Events (IAEs): What Works, What Doesn’t, and How to Make Them Count

By Nikoloz Khatiashvili

Over the past few years, In-App Events (IAEs) have become a standard tool in the ASO playbook. Introduced by Apple to help apps promote timely content, IAEs seem—on the surface—like a no-brainer: they promise extra visibility, a chance to re-engage …

15 Apr

OEM Advertising: The App Growth Channel You Can’t Ignore

By Luca Mastrorocco

TL;DR: OEM advertising lets you promote your app inside Android devices — through setup screens, smart folders, and OEM app stores — instead of relying only on Facebook or Google. It’s fraud-resistant, cheaper, and hits users earlier in their journey. …

08 Apr

In-App Marketing Strategies That Actually Drive Engagement: Proven Tactics

By Lorenzo Rossi

You’ve invested time, money, and energy into building your app — but what happens after the download? If users aren’t sticking around, your growth is stalling. Truth is: acquiring users is only half the battle. If they churn after one …

12 Mar

AI UGC Videos in App Marketing: Benefits, Challenges, and Best Practices

By Denis Otrjachnin

Imagine launching a high-performing ad campaign—without the usual delays of UGC sourcing, talent management, or production costs. AI-generated user-generated content (UGC) is making this a reality, reshaping digital advertising, particularly for mobile and app marketers. With the ability to create …

11 Mar

OEM Digital Marketing: Growing Your App Beyond Traditional Channels

By REPLUG Team

In this guide, we’ll explore how OEM digital marketing works, why it’s becoming a go-to strategy for savvy app marketers, and how it can complement your existing marketing efforts. Whether you’re launching a new app or looking to grow an …