The rise of mobile apps in our modern internet era has revolutionized every aspect of everyday tasks. With plenty of apps available in various app stores, app marketers face
The Google Play team has been working on several new, exciting features and bigger changes over the past few years to help app developers and marketers.
In today’s digital world, mobile applications have become essential for businesses looking to engage with their customers and increase their visibility in the market. Yet, developing a mobile application
Advantage+ App Campaigns, also known as Automated App Campaigns, is a campaign type available on Facebook (META) that enables app marketers to create and run ads for their mobile
As the mobile app industry rapidly changes, it becomes crucial for marketers to promote their apps properly. Creating screenshots that highlight the app’s features and usefulness is an important
The number of advertisers in the app market continues to grow despite the overall recession trend, strict privacy policy, and general post-covid fallout. In 2022 the total number of
One of the biggest issues in paid UA is that it can be difficult to accurately measure the true impact of a particular campaign or channel over time. In
ASO is a critical aspect of mobile app marketing that can help app marketers improve their app’s visibility, attract more users, and increase revenue. Here are some crucial App
In the last three years, the mobile users’ world has changed. From binge-using apps for every daily task at the outbreak of the pandemic, customers returned to being mindful
Web2App (web to app) campaign is an alternative way to acquire users on top of classic UA channels. We will dig deep into this topic and see all the