To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article for you.
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What Is an MMP?
Five Main …
ASO and SEO strategies enhance digital assets’ discoverability and visibility, whether mobile apps or websites.
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ASO vs SEO: Similarities
ASO vs SEO: Differences
Optimizing ASO and SEO Together
ASO vs SEO: Ranking Factors
ASO vs SEO: Tracking …
TikTok continues to set the standard with its innovative features. One such notable addition is the TikTok App Profile Page. This feature has brought a significant shift in how apps are presented and promoted on the platform.
Recognizing its potential …
Ever wonder why some ads just seem to get you? Like they’ve been tailored with precision, speaking directly to your needs and interests?
The other day, I kept seeing ads for these cool Nike workout shoes on my wishlist. It …
In the heart of Berlin, app marketing experts gathered for an important event.
The Subscription Success Symposium, held on November 21, 2023, presented a unique opportunity for industry professionals to dive deep into the synergy of Paid User Acquisition (UA) …
The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like META, TikTok, and more adopt it. So, hold off on …
Launching an app in today’s saturated market calls for more than just a great idea; it demands unique ways to promote your app. App promotion isn’t just about driving downloads — it’s about building a lasting connection with your audience. …
Facebook Advantage+ App Campaigns, also known as Automated App Campaigns, is a campaign type available on Facebook (META) that enables app marketers to create and run ads for their mobile apps automatically.
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What Are Facebook Automated App …
Mobile apps are crucial for businesses aiming to connect with their clients and enhance their market presence. However, the challenge doesn’t end with just creating a mobile app; it extends to effectively marketing it, often requiring the expertise of the …
With countless ads competing for attention on Facebook, choosing the right visual element becomes crucial. Given that Facebook often charges per thousand views, each appearance of your ad carries significant importance. A captivating image or video is key to this.…