App Store Optimization (ASO) is no longer an option for app creators—it’s necessary.
With millions of apps on both the App Store and Google Play, standing out is a challenge, and just having a great app isn’t enough. The user …
Scaling a mobile app globally is no small feat. With over 5.5 million apps available across Google Play and Apple’s App Store, competition is fierce. Yet, reaching international markets can be the key to unlocking your app’s growth potential.
You …
As Black Friday and apps dominate the holiday shopping season, app marketers face new challenges navigating soaring eCPMs. With e-commerce platforms experiencing skyrocketing costs, finding a cost-effective alternative for reaching users is essential.
This is where OEM advertising becomes an …
Today, fraud remains a big challenge in app marketing, with app install fraud reaching alarming levels.
According to AppsFlyer, fraud exposure in the app market has grown by 40% in recent years, costing the industry an estimated $5.4 …
App Store Optimization (ASO) is not just an option—it’s a necessity. No matter the size of your business, ASO ensures your app gets discovered by the right audience. Whether a small startup or an established enterprise, optimizing your app store …
In the world of shopping apps, small businesses must focus on the power of social media marketing. With millions of active users across various social media platforms, small shopping apps have an opportunity to increase brand awareness, foster brand loyalty, …
What if there was a game-changing strategy that could push your app’s success beyond the usual channels? That’s where OEM advertising enters—the secret weapon savvy app marketers are now using to boost their user acquisition.
But what exactly is OEM …
Whether you’re a small business owner or a startup founder, navigating the complexities of app marketing can be daunting. How do you allocate your limited budget to maximize your app’s visibility and user engagement? What strategies ensure a high return …
In the fast-paced app marketing industry, making data-driven decisions is crucial for success. Enter the Mobile Measurement Partner (MMP) — your secret weapon for tracking, analyzing, and optimizing your app’s performance across multiple channels.
But with so many options, how …
Artificial intelligence (AI) has emerged as a force reshaping industries and redefining possibilities for online work today.
From healthcare to finance, entertainment to marketing, AI-powered technologies can drive innovation, enhance efficiencies, and unlock new opportunities.
AI’s importance in today’s world …