creatives Archives - REPLUG - Full-Service Mobile App Marketing Agency

12 Mar

AI UGC Videos in App Marketing: Benefits, Challenges, and Best Practices

By Denis Otrjachnin

Imagine launching a high-performing ad campaign—without the usual delays of UGC sourcing, talent management, or production costs. AI-generated user-generated content (UGC) is making this a reality, reshaping digital advertising, particularly for mobile and app marketers. With the ability to create …

29 Apr

Trends in Mobile Creatives 2024

By Apptica

The mobile market has grown bigger, making almost 60% of traffic online. This can be attributed to mobile phones catching up with desktops in terms of performance and their inherent convenience. People prefer using smartphones for online shopping, socializing, …

06 Mar

What Is a UGC Video and How to Make the Best Out of It

By Jovana Stanković

The focus of content creation has shifted towards the audience. So, what is a UGC video? Such content comes into the app marketing play, marking a shift in how stories are told and shared in 2024. Table of Contents What …

06 Nov

Making Effective Creatives for Mobile App Promotion: Anatomy of the Perfect Facebook App Install Ads

By Lorenzo Rossi

With countless ads competing for attention on Facebook, choosing the right visual element becomes crucial. Given that Facebook often charges per thousand views, each appearance of your ad carries significant importance. A captivating image or video is key to this.…

08 Sep

UGC Videos and Creatives: What You Need to Know in 2023

By Jovana Stanković

In the app marketing landscape, staying ahead of the curve is essential. In 2023, user-generated content (UGC) videos (and content in general) have emerged as a powerful tool for promoting apps and engaging audiences. Table of Contents What are UGC …

30 Sep

Meta Library ads Inspection – Decalz

By REPLUG Team

Paid user acquisition on the Meta ads library is not a piece of cake. Many advertisers think that all they need is some budget and a few images, and the game is on. Nothing is more wrong than that thought.…

17 May

The Ultimate 3-Step Guide to Optimize Your Mobile App Photo Metadata

By Luca Mastrorocco

Do you think image metadata is important overall for your mobile app? Of course, it is. In this article, we will focus on its value as well as the best approach when optimizing it. With the rise of the mobile …

27 Jan

The Ultimate Creative Guide To Meta Carousel Ads

By Luca Mastrorocco

In a crowded and noisy digital advertising world, grabbing users’ attention in a few seconds is not easy. Mobile marketing campaigns are not only about optimizing CTAs and audience targeting but also are about choosing the right ad format for …