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mmp

01 Sep

What Is an MMP and Why Do Apps Need It? Our 2023 Guide

  • By Jovana Stanković
what is an mmp
To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article for you. Table of Contents What Is an MMP? Five Main …
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20 Apr

Guide: Settings for Correct Adjust Attribution

  • By Ekin Gür Sönmez
adjust attribution
In this comprehensive marketers guide, we will focus on ensuring proper Adjust attribution setup. As we have previously prepared a guideline for AppsFlyer and covered the “What Is an MMP and Why Do Apps Need It?” topic—we will …
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31 Mar

<strong>Tracking Lifetime Metrics in Paid UA: Cohort Analysis</strong>

  • By Ekin Gür Sönmez
cohort analysis
One of the biggest issues in paid UA is that it can be difficult to accurately measure the true impact of a particular campaign or channel over time. In performance marketing, we typically evaluate campaigns and channels based on their …
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03 Mar

8 Common Mistakes When Marketing Your App (And Why Do You Need an Audit)

  • By Lorenzo Rossi
common mistakes when marketing your app
We’ve been saying that in many circumstances and articles: app marketing is not a piece of cake – it’s never been and will never be. Especially in light of recent disruptions the mobile industry faces, app marketing has evolved into …
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20 Oct

Mobile Measurement Partners: How to Ensure Correct AppsFlyer Integration

  • By Ekin Gür Sönmez
guide to appsflyer integration
In this detailed guideline for marketers, we will focus on ensuring the correct setup of Mobile Measurement Partner (AppsFlyer) attribution and its connection with the most common Paid UA channels. Table of Contents Mobile Measurement Partners: Steps to Leverage AppsFlyer…
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