mmp Archives - REPLUG - Full-Service Mobile App Marketing Agency

29 Jul

Choosing an MMP: Key Factors and Considerations

By Luca Mastrorocco

In the fast-paced app marketing industry, making data-driven decisions is crucial for success. Enter the Mobile Measurement Partner (MMP) — your secret weapon for tracking, analyzing, and optimizing your app’s performance across multiple channels. But with so many options, how …

09 Jul

The Ultimate Guide to App Marketing Strategies With Limited Budget

By Jovana Stanković

In today’s era, it often seems like only those with substantial budgets can succeed. However, this isn’t necessarily true. The most successful app marketing strategies often hinge on creativity rather than capital. Through this guide, we will explore 10 cost-effective …

01 Dec

What Is an MMP and Why Do Apps Need It? Our 2024 Guide

By Jovana Stanković

To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article for you. Table of Contents What Is an MMP? Five Main …

20 Apr

Guide: Settings for Correct Adjust Attribution

By Lorenzo Rossi

In this comprehensive marketers guide, we will focus on ensuring proper Adjust attribution setup. As we have previously prepared a guideline for AppsFlyer and covered the “What Is an MMP and Why Do Apps Need It?” topic—we will …

31 Mar

<strong>Tracking Lifetime Metrics in Paid UA: Cohort Analysis</strong>

By Lorenzo Rossi

One of the biggest issues in paid UA is that it can be difficult to accurately measure the true impact of a particular campaign or channel over time. In performance marketing, we typically evaluate campaigns and channels based on their …

03 Mar

8 Common Mistakes When Marketing Your App (And Why Do You Need an Audit)

By Lorenzo Rossi

We’ve been saying that in many circumstances and articles: app marketing is not a piece of cake – it’s never been and will never be. Especially in light of recent disruptions the mobile industry faces, app marketing has evolved into …

20 Oct

Mobile Measurement Partners: How to Ensure Correct AppsFlyer Integration

By Lorenzo Rossi

In this detailed guideline for marketers, we will focus on ensuring the correct setup of Mobile Measurement Partner (AppsFlyer) attribution and its connection with the most common Paid UA channels. Table of Contents Mobile Measurement Partners: Steps to Leverage AppsFlyer…