To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article for you.
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What Is an MMP?
Five Main …
In this comprehensive marketers guide, we will focus on ensuring proper Adjust attribution setup.
As we have previously prepared a guideline for AppsFlyer and covered the “What Is an MMP and Why Do Apps Need It?” topic—we will …
One of the biggest issues in paid UA is that it can be difficult to accurately measure the true impact of a particular campaign or channel over time. In performance marketing, we typically evaluate campaigns and channels based on their …
We’ve been saying that in many circumstances and articles: app marketing is not a piece of cake – it’s never been and will never be. Especially in light of recent disruptions the mobile industry faces, app marketing has evolved into …
In this detailed guideline for marketers, we will focus on ensuring the correct setup of Mobile Measurement Partner (AppsFlyer) attribution and its connection with the most common Paid UA channels.
Table of Contents
Mobile Measurement Partners: Steps to Leverage AppsFlyer…