In August 2023, Apple launched the Ad Repository for Apple Search Ads in alignment with the European Digital Services Act. This significant release brought intriguing metrics, including insights into active users within EU countries.
This update also brings exciting metrics, …
As businesses increasingly recognize TikTok’s potential, understanding the elements of its ad specs becomes a must. In this comprehensive guide, we delve deep into the tiniest details of video length, resolution, aspect ratio, file types, and file size requirements for …
Delving into the latest insights from Adapty’s “State of In-App Subscriptions in the US 2023” report has triggered some intriguing reflections in mobile app marketing, particularly within the sphere of subscription-based apps.
As we explore these insights, it becomes …
TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. With its engaging and interactive short-form videos, TikTok provides an opportunity for brands to reach a vast audience, particularly in the mobile app …
Seasonal marketing has become a “must” strategy for app marketers to drive downloads and engage users effectively. As we gear up for the summer of 2023, we must stay ahead of the curve and leverage emerging trends to maximize advertising …
The Google Play team has been working on several new, exciting features and bigger changes over the past few years to help app developers and marketers.
The most recent Google Play and Console improvements aim to change how app developers …
Apple’s dreaded iOS 14.5 update has arrived. This means that marketers can now no longer ignore the App Tracking Transparency (ATT prompt) privacy feature.
The ATT prompt, which was introduced as a component of iOS 14, is a pop-up that asks …
In this comprehensive marketers guide, we will focus on ensuring proper Adjust attribution setup.
As we have previously prepared a guideline for AppsFlyer and covered the “What Is an MMP and Why Do Apps Need It?” topic—we will …
One of the biggest issues in paid UA is that it can be difficult to accurately measure the true impact of a particular campaign or channel over time. In performance marketing, we typically evaluate campaigns and channels based on their …
In the last three years, the mobile users’ world has changed. From binge-using apps for every daily task at the outbreak of the pandemic, customers returned to being mindful of their screen time and selective about their shopping choices. At …