Let’s be honest: paid mobile app user acquisition is a mess. And if you don’t agree with this, either you’re lying to yourself, or you’ve been frozen for the past three years and just woke up.
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Mobile …
Media Mix Modeling comes in when performance data has proven to be a valuable resource for decision-making, but obtaining insights has become more complex.
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What is Media Mix Modeling (MMM)?
What Is the Difference Between MMM and …
Facebook continues to dominate the world of social media platforms, with over 3 billion monthly active users as of 2023. You must understand the intricacies of Facebook ad sizes and specifications to make the most of your advertising efforts on …
Launching a successful app in 2023 and beyond requires a strategic approach that adapts to the changing landscape.
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What Is an App Launch?
How Do You Announce a New App Launch?
How Do I Launch My Own …
With its immense user base and powerful advertising tools, Facebook is a goldmine for marketers looking to promote their mobile apps. If you’ve developed a fantastic app but are struggling to get it into the hands of your target audience, …
ASO is a critical aspect of mobile app marketing that can help app marketers improve their app’s visibility, attract more users, and increase revenue. Here are some crucial App Store stats (source: Storemaven) to keep in mind:
A good first …
TikTok is quite popular and offers a lot of advertising possibilities for new and older apps. Now, what is the TikTok CPM, and how much does advertising on the app cost?
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TikTok’s Sudden Rise
TikTok’s CPM Compared …
The rise of mobile apps in our modern internet era has revolutionized every aspect of everyday tasks. With plenty of apps available in various app stores, app marketers face intense competition in capturing the attention and loyalty of potential and …
Have you ever played a mobile game and had an ad pop up? Of course you have!
You’re zipping around in your digital race car, heart pounding as you take that last turn. Then BAM! A sneaker ad shows up …
Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. So the answer to the question “how to measure ASO” is simple. It …