In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them?
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Mobile Marketing Trends: Statistics You Should Be Aware Of…
With the holidays around the corner, and the end of 2022 approaching, app marketers must prepare for one of the most intense promotional app strategy periods of the year.
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Give Yourself Enough Time to Get Ready for …
Digital advertising has considerably lowered barriers to entry into app internationalization markets for companies of all sizes.
Global ad platforms, quick smoke tests, and performance-driven Landing Pages—designed to gather learnings—have made internationalization easier than ever before for all kinds of …
Paid user acquisition on the Facebook ads library is not a piece of cake. Many advertisers think that all they need is some budget and a few images, and the game is on. Nothing is more wrong than that thought.…
A user funnel analysis is a method typically used to identify how users interact with our product and understand what steps they take before completing the buying cycle. Then, eventually, assess where and why they drop off the funnel.
At …
For the mobile app launch to be successful, you must consider combining ASO and Paid UA activities.
With about 6 million mobile applications available in the two major Stores, getting users’ attention when launching a new mobile app has become …
Paid user acquisition is a crucial part of any app growth strategy. So much, so that very few app developers manage to grow exponentially without investing in user acquisition. However, as much as it is important, for many, it can …
The iOS 14 update has been at the top of the mind of many marketers this Summer. At WWDC this year, Apple announced that app developers would need to get explicit user consent on how they collect data and what …