As TikTok extends its user base, it is no surprise that this growth attracts significant numbers of advertisers. Through the continuous advertising features effort, in July 2021, the platform enabled TikTok Spark Ads property—which lets brands boost posts …
Facebook Advantage+ App Campaigns, also known as Automated App Campaigns, is a campaign type available on Facebook (META) that enables app marketers to create and run ads for their mobile apps automatically.
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What Are Facebook Automated App …
With countless ads competing for attention on Facebook, choosing the right visual element becomes crucial. Given that Facebook often charges per thousand views, each appearance of your ad carries significant importance. A captivating image or video is key to this.…
With millions of apps available in various app stores, developers and marketers face fierce competition in capturing the attention of potential users. Moreover, such an increase in competition on traditional channels also increases the price. This is where OEM marketing …
Let’s be honest: paid mobile app user acquisition is a mess. And if you don’t agree with this, either you’re lying to yourself, or you’ve been frozen for the past three years and just woke up.
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Mobile …
Media Mix Modeling comes in when performance data has proven to be a valuable resource for decision-making, but obtaining insights has become more complex.
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What is Media Mix Modeling (MMM)?
What Is the Difference Between MMM and …
Facebook continues to dominate the world of social media platforms, with over 3 billion monthly active users as of 2023. You must understand the intricacies of Facebook ad sizes and specifications to make the most of your advertising efforts on …
Launching a successful app in 2023 and beyond requires a strategic approach that adapts to the changing landscape.
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What Is an App Launch?
How Do You Announce a New App Launch?
How Do I Launch My Own …
This article examines the use of fake mobile ads in the app market, where we delve into examples and consequences of these controversial strategies.
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1. What Are Fake Ads?
2. Fake Ads Statistics
3. Examples of Fake …
With its immense user base and powerful advertising tools, Facebook is a goldmine for marketers looking to promote their mobile apps. If you’ve developed a fantastic app but are struggling to get it into the hands of your target audience, …