With the holidays around the corner, and the end of 2022 approaching, app marketers must prepare for one of the most intense promotional app strategy periods of the year.
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Give Yourself Enough Time to Get Ready for …
Are you wondering what awaits us in 2023 for CRM for Mobile? We have covered the five trends so that you can level up your game.
The challenges—and changes—that the mobile industry has faced during the past couple of years …
It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for campaigns that target iOS users.
Although privacy thresholds on conversion principles are …
In this detailed guideline for marketers, we will focus on ensuring the correct setup of Mobile Measurement Partner (AppsFlyer) attribution and its connection with the most common Paid UA channels.
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Mobile Measurement Partners: Steps to Leverage AppsFlyer…
Mobile CRM is a relatively new concept, but it is becoming increasingly important as a tool for marketers, product managers, and developers. That is why we are going to cover the eight CRM best practices to get you started.
“It …
For the mobile app launch to be successful, you must consider combining ASO and Paid UA activities.
With about 6 million mobile applications available in the two major Stores, getting users’ attention when launching a new mobile app has become …
The iOS 14 update has been at the top of the mind of many marketers this Summer. At WWDC this year, Apple announced that app developers would need to get explicit user consent on how they collect data and what …