TRACKING AND MMP Archives - REPLUG - Full-Service Mobile App Marketing Agency

29 Jul

Choosing an MMP: Key Factors and Considerations

By Luca Mastrorocco

In the fast-paced app marketing industry, making data-driven decisions is crucial for success. Enter the Mobile Measurement Partner (MMP) — your secret weapon for tracking, analyzing, and optimizing your app’s performance across multiple channels. But with so many options, how …

13 Feb

Google Privacy Sandbox: What to Expect

By REPLUG Team

Google Privacy Sandbox update is a big deal for people who market apps. It’s all about giving users more privacy, which means changing how marketers collect and use data. Here’s what we know for now in summary: Goodbye, GAID: Google …

01 Dec

What Is an MMP and Why Do Apps Need It? Our 2024 Guide

By Jovana Stanković

To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article for you. Table of Contents What Is an MMP? Five Main …

23 Oct

Media Mix Modeling: Estimating KPIs During SKAN Limitations

By Lorenzo Rossi

Media Mix Modeling comes in when performance data has proven to be a valuable resource for decision-making, but obtaining insights has become more complex. Table of Contents What is Media Mix Modeling (MMM)? What Is the Difference Between MMM and …

04 Sep

15 Mobile App Performance KPIs to Measure in 2024

By REPLUG Team
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If you have developed a mobile app and it’s already live on Google Play and App Store, and you’re promoting it actively, you should now focus on tracking the most important mobile app performance KPIs. Most marketers place a …

16 May

Do’s & Don’Ts for an Effective Pre-ATT Prompt

By Lorenzo Rossi
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Apple’s dreaded iOS 14.5 update has arrived. This means that marketers can now no longer ignore the App Tracking Transparency (ATT prompt) privacy feature. The ATT prompt, which was introduced as a component of iOS 14, is a pop-up that asks …

20 Apr

Guide: Settings for Correct Adjust Attribution

By Lorenzo Rossi

In this comprehensive marketers guide, we will focus on ensuring proper Adjust attribution setup. As we have previously prepared a guideline for AppsFlyer and covered the “What Is an MMP and Why Do Apps Need It?” topic—we will …

31 Mar

<strong>Tracking Lifetime Metrics in Paid UA: Cohort Analysis</strong>

By Lorenzo Rossi

One of the biggest issues in paid UA is that it can be difficult to accurately measure the true impact of a particular campaign or channel over time. In performance marketing, we typically evaluate campaigns and channels based on their …

24 Oct

Privacy Thresholds in the SKAdNetwork: What They Mean for Your Campaigns

By Lorenzo Rossi

It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for campaigns that target iOS users. Although privacy thresholds on conversion principles are …

20 Oct

Mobile Measurement Partners: How to Ensure Correct AppsFlyer Integration

By Lorenzo Rossi

In this detailed guideline for marketers, we will focus on ensuring the correct setup of Mobile Measurement Partner (AppsFlyer) attribution and its connection with the most common Paid UA channels. Table of Contents Mobile Measurement Partners: Steps to Leverage AppsFlyer…