app marketing Archives - Page 4 of 9 - REPLUG - Full-Service Mobile App Marketing Agency

13 Nov

Facebook Automated App Ads: Should You Try It in 2024?

By Ekin Gür Sönmez

Facebook Advantage+ App Campaigns, also known as Automated App Campaigns, is a campaign type available on Facebook (META) that enables app marketers to create and run ads for their mobile apps automatically. Table of Contents What Are Facebook Automated App …

10 Nov

Best App Marketing Agencies: Why You Should Consider Them In 2024

By Jovana Stanković

Mobile apps are crucial for businesses aiming to connect with their clients and enhance their market presence. However, the challenge doesn’t end with just creating a mobile app; it extends to effectively marketing it, often requiring the expertise of the …

06 Nov

Making Effective Creatives for Mobile App Promotion: Anatomy of the Perfect Facebook App Install Ads

By Lorenzo Rossi

With countless ads competing for attention on Facebook, choosing the right visual element becomes crucial. Given that Facebook often charges per thousand views, each appearance of your ad carries significant importance. A captivating image or video is key to this.…

03 Nov

Paywall A/B Testing: Tips on Growing Subscription Revenue in Mobile Apps

By Sergey Zubkov

Introduction to A/B Testing When it comes to sustaining a profitable subscription-based product, changes and improvements are essential. Without updates, apps can quickly become obsolete as the mobile market constantly changes and evolves. In addition to enhancing app features and …

01 Nov

Google Play and App Store Screenshot Sizes: 2023 and 2024 Guide

By Jovana Stanković

As the mobile app industry rapidly changes, it becomes crucial for marketers to promote their apps properly. understanding the correct app store screenshot sizes and optimizing Google Play app screenshots are crucial for capturing user attention. Table of Contents 1. …

31 Oct

2024 ASO Strategies and Common Misconceptions

By Luca Mastrorocco

App Store Optimization (ASO) is an essential component of mobile app marketing, pivotal for boosting app visibility and organic downloads. Understanding common misconceptions is key to leveraging ASO strategies effectively. Table of Contents 1. What Is an ASO Strategy? 2. …

28 Oct

OEM Marketing: 2024 Guide for App Marketers and Developers

By Jovana Stanković

With millions of apps available in various app stores, developers and marketers face fierce competition in capturing the attention of potential users. Moreover, such an increase in competition on traditional channels also increases the price. This is where OEM marketing …

25 Oct

Mobile App User Acquisition: 5-Step Process for Success

By Lorenzo Rossi
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Let’s be honest: paid mobile app user acquisition is a mess. And if you don’t agree with this, either you’re lying to yourself, or you’ve been frozen for the past three years and just woke up. Table of Contents Mobile …

23 Oct

Media Mix Modeling: Estimating KPIs During SKAN Limitations

By Ekin Gür Sönmez

Media Mix Modeling comes in when performance data has proven to be a valuable resource for decision-making, but obtaining insights has become more complex. Table of Contents What is Media Mix Modeling (MMM)? What Is the Difference Between MMM and …

20 Oct

Facebook Ad Size 2023: What You Need to Know Now and the Upcoming Year

By Jovana Stanković

Facebook continues to dominate the world of social media platforms, with over 3 billion monthly active users as of 2023. You must understand the intricacies of Facebook ad sizes and specifications to make the most of your advertising efforts on …